3 Ways to Improve Writing & Increase Sales
SOURCE: Kristen Lamb
… This desire to cough up too much and “oversell” is common (namely because regular people believe writing is easy and fail to hire a pro). Business owners are passionate and so they want to tell EVERYTHING about their services, industry, product, whatever. Also, overselling is a mark of the insecure. Think “padded resume.”
We authors can fall into a similar trap if we aren’t careful.
Attention Spans are Shrinking
The average time spent on a website is roughly 54 seconds. I’d wager most people give a website 5.4 seconds to catch their attention and so we have a challenge when it comes to not only attracting the click, but also making people STAY….