13 Website Page Load Time Statistics [2022 Data]
SOURCE: Blogging Wizard
1. Conversion rates are 3x higher for ecommerce sites that load in 1 second
Portent is a digital marketing agency that specializes in search engine optimization, pay-per-click advertising and content marketing.
The agency examined over 100 million pageviews from 20 business-to-business (B2B) and business-to-consumer (B2C) websites.
After a 30-day snapshot, they found that on average, ecommerce sites that loaded in one second had conversion rates of 3.05%. That number dropped to 1.08% for sites that took five seconds to load.
To put that into perspective, at a page speed of one second, you can expect to receive 30.5 new sales for every 1,000 visitors your ecommerce site receives….