10 Tips to Declutter Your Email Marketing List for Higher ROI

“Running monthly email list cleanup is an email marketing best practice that helps you to drive better metrics, insights, and ROI. Here’s how:

• • More meaningful communication. A clean email list is segmented according to your subscribers’ preferences, occupations, interests, etc, allowing you to deliver personalized communication with targeted messaging.
  • Higher engagement.  With more personalized communication, of course, comes higher open rates and click-to-open rates.
  • Further optimization. The more engagement with your emails, the more granular insights you can gather about your subscribers from campaigns and A/B tests, like which content topics they prefer and which call to action phrases resonate best…”