10 Tips to Declutter Your Email Marketing List for Higher ROI

SOURCE: WordStream

“Running monthly email list cleanup is an email marketing best practice that helps you to drive better metrics, insights, and ROI. Here’s how:

    • More meaningful communication. A clean email list is segmented according to your subscribers’ preferences, occupations, interests, etc, allowing you to deliver personalized communication with targeted messaging.
    • Higher engagement.  With more personalized communication, of course, comes higher open rates and click-to-open rates.
    • Further optimization. The more engagement with your emails, the more granular insights you can gather about your subscribers from campaigns and A/B tests, like which content topics they prefer and which call to action phrases resonate best…”