Why all that anal fussing over your book cover design? It’s not supposed to win design awards… what you want is for it to look legit. To help with sales. What you don’t want is that crappy homemade DIY look (speaking of which, what’s up with that? Are you nuts?).
When was the last time you went to YouTube to check out book trailers when you wanted to find and buy a book to read? Oh please. Quit with the book trailer BS, unless you’ve got a specific book marketing job in mind. It sure isn’t discovery.
Why are you spending all that time hanging around other authors in online forums? Hang out with your readers.
You’re not just an author — you’re a reader. Think like one, and you’ll find where others just like you are hanging around online.
And here’s probably the most powerful book marketing tip ever, and it’s very old school: Go find an influencer and get them to do an honest-to-goodness review of your book on their blog, newspaper column, etc. None of this rinky dink ARCs for Amazon reviews you’re all screwing around with. Get ARCs in the hands of influencers.
That’ll do it for now. Enjoy today’s featured selections!
Book Cover Design Fundamentals: Questions To Consider Before Hiring A Designer
“A well-designed, genre-targeted cover will attract readers and boost your sales. A poorly designed cover that confuses the reader can ruin sales of even the best book.”
Build Your Author Platform with Facebook Groups
“Facebook groups allow you to release content, stimulate discussions, and be established as a professional in your field. The number of users, and thus the amount of potential group members, offers no shortage of opportunities to find those interested in your work.”
How To Conduct An Online Giveaway
“What are your objectives in conducting or participating in an online giveaway? Your objectives will determine which is the best approach for you.”
Top 5 Reasons Indie Authors Need Goodreads
“With more than 65 million members, 2 billion books and 68 million reviews, Goodreads is a major platform indie authors don’t want to overlook.”
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Ultimate eBook Creator
Easily produce Amazon Kindle, Apple iPad and Android ebooks. Publish and pump them out in a variety of popular formats: MOBI, EPUB, Word and PDF!Click Here Now
Kindle Optimizer 2.0
Kindle publishing and tracking made easy: track keywords, book formatting manager, description generator, press release and directory submitter, track sales. This is powerful software for Kindle publishers!Click Here Now
Bestseller Ranking Pro
How do you explode your book sales without a bigger platform, email list, paid traffic or PR? Understand how your readers buy books and how to reach them without a huge marketing budget. Here is live data on every single book bestseller list on Amazon (all 19,669+ of them!).Click Here Now
4 Email Marketing Strategies for 2018 (Including What GDPR Means For You)
“Email is also permission-based, even more so since the recent GDPR laws passed. This means your connections have expressed they want to hear from you.”
How to ask for testimonials and reviews from your clients
“When it comes to attracting new clients, few things are more powerful than social proof. If you haven’t heard the term before, it basically means that shoppers are herd animals — more likely to jump on the bandwagon than to opt for the road less traveled.”
How to Increase Online Visibility for Your eCommerce Site
“[W]ith all of this increased competition, how can you increase online visibility for your WooCommerce powered e-commerce site to be sure your target audience is seeing your products?”
What Ruins the Organic Relevant Traffic in Your SEO Strategy
“The good news is you can still outperform your competitors on the search engines. The key is to step up your game and stay away from everything threatening to ruin the organic relevant traffic in your SEO strategy.”
6 Tips for Remembering Story Ideas: A List for Writers
“If you’re like most writers, ideas smack you on the head at the most inopportune times… No worries. Here are a few tips that will help you remember those ideas before they disappear into Lost-Idea Netherland.”
How to Make an Old Plot New
“Plots have been recycled ever since stories have been told… but how do you make an old plot new? How do you avoid making it seem like fanfiction or a warmed-over version of something that’s already been done?”
Plot holes and pot holes. 8 common plotting mistakes & how to fix them
“We all come face to face with them, those pesky glitches, oopsies, OMGs and WTFs that ruin a story, turn a reader off, guarantee a slew of one-star reviews—and kill sales.”
The Most Important Part of Sequels and Retellings
“What were the original emotional draws in the previous installment(s)? If you are writing a sequel you need to hit those same emotional beats. If you are retelling a ‘classic,’ you need to hit the same emotional beats of that classic.”