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  4. Reader 05/21/18 Edition

May 21, 2018

Reader

How important are headlines in today’s Web environment? Very.

As I wade and sift through tons of Web content regularly, looking for good stuff to share with you here, I can’t help but notice one thing: A lot of people really suck at writing headlines.

Folks, if you can’t write a decent headline for your article or blog post, you’ve pretty much killed any chance of your work getting much in the way of readership.

I know, writing a good headline isn’t easy. Which is why if you’re good at it, you can make a good living just doing them. If you find writing headlines difficult, here are a couple of tips that you may find helpful:

Unless you’re a master at it, forget creative, cute and/or clever. Go for informative. When in doubt, just simply tell readers what they’ll find in the article or post. Period.

If you can’t come up with a simple informative headline, you may want to rethink the article or post. Seriously. That headline’s basically an elevator pitch. For your work. If you can’t informatively sum up what you wrote in a headline, that piece is probably something nobody needs… and likely nobody will read.

Your work doesn’t need them? Let me congratulate you then for being so renowned and highly respected in your field, people sacrifice their children to the gods just for the privilege of reading every word you decide to release to the masses. The rest of us may want to think of and remember the following, however:

What do you think a crap headline tells readers they’ll find in the article or post?

Food for thought.

If you need help, scan through today’s featured selections. None of them have headlines that will win awards and adulation. But they do the job. Have fun!

— EES

wp reader 052118

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Entrepreneur

1+tip[1]

“Can’t you give me just 1 tip (for getting book reviews)?” she asked

“The other day a newly published author who had befriended me 5 minutes earlier asked me if I could give her just one tip how to get book reviews from Amazon top reviewers.

I told her to read my book.

She came back with, ‘Can’t you give me just 1 tip?’

Hmm… Apparently this author was not aware how much in demand these reviews are; on average Hall-of-Fame reviewers get 250+ review requests per month.

So, I told her that getting a book reviewed by an Amazon top reviewer isn’t a ‘1-tip thing,’ especially if the book did not have any reviews yet. Getting reviews is a challenging task that encompasses many steps; which is why my book has 100 pages.

She immediately un-friended me.

I guess that says it all. Just another wannabe author who does not really want to learn the trade. The indie author industry is overrun with people like that. The sooner they get out and make room for the people who really hone their craft and all skills, the better for all.

Of course, from experience I know that most indie authors work a lot harder than this one.

So, here is one tip for authors whose books received already a few reviews (including from top reviewers).

‘Like/find helpful’ the reviewers’ reviews!!!”

Continue reading @ Gisela’s Straightforward Blog »
Spread the love
Elon Musk

“Self-Made” is a Myth; Here’s the Real Formula for Success

“[T]hat’s what most people get wrong. They never learn how to reach out. You’ve got to be willing to put yourself out there…”

» Medium
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$4,344.81 in 40 Days with my Fiction Book Only Spending $30 on Advertising

$4,344.81 in 40 Days with my Fiction Book Only Spending $30 on Advertising

“I had a plan. A big plan. Heck, I had the plan of the universe — to sell thousands of copies of my new release Science Fiction book, Project Atlantis, during the first month I published it.

This plan started six months before I started writing the book. The plan entailed rapidly finishing three books in a series — Project Atlantis, Destination Atlantis, and Colony Atlantis — and once it had been edited, beta-read, and sent out to my ARC reviewers, I’d release Project Atlantis, then Destination Atlantis seven days later, and Colony Atlantis fourteen days after Destination Atlantis. Additionally, I’d have the fourth book, Beyond Atlantis, almost 100% written. Yet, I’d have Beyond Atlantis’s pre-order already up and running before Colony Atlantis was released, all the while dropping over $1500 dollars in Facebook Ads, Amazon Ads, and on Promo Sites, and whatever else I could get my greedy paws on.

Well, I did none of the above.

Here is what happened that led me to only spending $30 on Facebook and Amazon ads and how I was able to make $4,344.81 in 40 Days with my Fiction Book.”

Continue reading @ Medium »
Spread the love
wp-admin

10 Actionable WordPress Security Tips for the Layman

“[T]he more popular something is, the more people want to leverage on it for nefarious means… Fortunately, WordPress is a platform that offers you a multitude of opportunity to defend yourself.”

» WHSR
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Free

1+tip[1]

“Can’t you give me just 1 tip (for getting book reviews)?” she asked

“The other day a newly published author who had befriended me 5 minutes earlier asked me if I could give her just one tip how to get book reviews from Amazon top reviewers.

I told her to read my book.

She came back with, ‘Can’t you give me just 1 tip?’

Hmm… Apparently this author was not aware how much in demand these reviews are; on average Hall-of-Fame reviewers get 250+ review requests per month.

So, I told her that getting a book reviewed by an Amazon top reviewer isn’t a ‘1-tip thing,’ especially if the book did not have any reviews yet. Getting reviews is a challenging task that encompasses many steps; which is why my book has 100 pages.

She immediately un-friended me.

I guess that says it all. Just another wannabe author who does not really want to learn the trade. The indie author industry is overrun with people like that. The sooner they get out and make room for the people who really hone their craft and all skills, the better for all.

Of course, from experience I know that most indie authors work a lot harder than this one.

So, here is one tip for authors whose books received already a few reviews (including from top reviewers).

‘Like/find helpful’ the reviewers’ reviews!!!”

Continue reading @ Gisela’s Straightforward Blog »
Spread the love
Elon Musk

“Self-Made” is a Myth; Here’s the Real Formula for Success

“[T]hat’s what most people get wrong. They never learn how to reach out. You’ve got to be willing to put yourself out there…”

» Medium
Spread the love
$4,344.81 in 40 Days with my Fiction Book Only Spending $30 on Advertising

$4,344.81 in 40 Days with my Fiction Book Only Spending $30 on Advertising

“I had a plan. A big plan. Heck, I had the plan of the universe — to sell thousands of copies of my new release Science Fiction book, Project Atlantis, during the first month I published it.

This plan started six months before I started writing the book. The plan entailed rapidly finishing three books in a series — Project Atlantis, Destination Atlantis, and Colony Atlantis — and once it had been edited, beta-read, and sent out to my ARC reviewers, I’d release Project Atlantis, then Destination Atlantis seven days later, and Colony Atlantis fourteen days after Destination Atlantis. Additionally, I’d have the fourth book, Beyond Atlantis, almost 100% written. Yet, I’d have Beyond Atlantis’s pre-order already up and running before Colony Atlantis was released, all the while dropping over $1500 dollars in Facebook Ads, Amazon Ads, and on Promo Sites, and whatever else I could get my greedy paws on.

Well, I did none of the above.

Here is what happened that led me to only spending $30 on Facebook and Amazon ads and how I was able to make $4,344.81 in 40 Days with my Fiction Book.”

Continue reading @ Medium »
Spread the love
wp-admin

10 Actionable WordPress Security Tips for the Layman

“[T]he more popular something is, the more people want to leverage on it for nefarious means… Fortunately, WordPress is a platform that offers you a multitude of opportunity to defend yourself.”

» WHSR
Spread the love

Webdev & Traffic

1+tip[1]

“Can’t you give me just 1 tip (for getting book reviews)?” she asked

“The other day a newly published author who had befriended me 5 minutes earlier asked me if I could give her just one tip how to get book reviews from Amazon top reviewers.

I told her to read my book.

She came back with, ‘Can’t you give me just 1 tip?’

Hmm… Apparently this author was not aware how much in demand these reviews are; on average Hall-of-Fame reviewers get 250+ review requests per month.

So, I told her that getting a book reviewed by an Amazon top reviewer isn’t a ‘1-tip thing,’ especially if the book did not have any reviews yet. Getting reviews is a challenging task that encompasses many steps; which is why my book has 100 pages.

She immediately un-friended me.

I guess that says it all. Just another wannabe author who does not really want to learn the trade. The indie author industry is overrun with people like that. The sooner they get out and make room for the people who really hone their craft and all skills, the better for all.

Of course, from experience I know that most indie authors work a lot harder than this one.

So, here is one tip for authors whose books received already a few reviews (including from top reviewers).

‘Like/find helpful’ the reviewers’ reviews!!!”

Continue reading @ Gisela’s Straightforward Blog »
Spread the love
Elon Musk

“Self-Made” is a Myth; Here’s the Real Formula for Success

“[T]hat’s what most people get wrong. They never learn how to reach out. You’ve got to be willing to put yourself out there…”

» Medium
Spread the love

Marketing

1+tip[1]

“Can’t you give me just 1 tip (for getting book reviews)?” she asked

“The other day a newly published author who had befriended me 5 minutes earlier asked me if I could give her just one tip how to get book reviews from Amazon top reviewers.

I told her to read my book.

She came back with, ‘Can’t you give me just 1 tip?’

Hmm… Apparently this author was not aware how much in demand these reviews are; on average Hall-of-Fame reviewers get 250+ review requests per month.

So, I told her that getting a book reviewed by an Amazon top reviewer isn’t a ‘1-tip thing,’ especially if the book did not have any reviews yet. Getting reviews is a challenging task that encompasses many steps; which is why my book has 100 pages.

She immediately un-friended me.

I guess that says it all. Just another wannabe author who does not really want to learn the trade. The indie author industry is overrun with people like that. The sooner they get out and make room for the people who really hone their craft and all skills, the better for all.

Of course, from experience I know that most indie authors work a lot harder than this one.

So, here is one tip for authors whose books received already a few reviews (including from top reviewers).

‘Like/find helpful’ the reviewers’ reviews!!!”

Continue reading @ Gisela’s Straightforward Blog »
Spread the love
Elon Musk

“Self-Made” is a Myth; Here’s the Real Formula for Success

“[T]hat’s what most people get wrong. They never learn how to reach out. You’ve got to be willing to put yourself out there…”

» Medium
Spread the love

Writing

1+tip[1]

“Can’t you give me just 1 tip (for getting book reviews)?” she asked

“The other day a newly published author who had befriended me 5 minutes earlier asked me if I could give her just one tip how to get book reviews from Amazon top reviewers.

I told her to read my book.

She came back with, ‘Can’t you give me just 1 tip?’

Hmm… Apparently this author was not aware how much in demand these reviews are; on average Hall-of-Fame reviewers get 250+ review requests per month.

So, I told her that getting a book reviewed by an Amazon top reviewer isn’t a ‘1-tip thing,’ especially if the book did not have any reviews yet. Getting reviews is a challenging task that encompasses many steps; which is why my book has 100 pages.

She immediately un-friended me.

I guess that says it all. Just another wannabe author who does not really want to learn the trade. The indie author industry is overrun with people like that. The sooner they get out and make room for the people who really hone their craft and all skills, the better for all.

Of course, from experience I know that most indie authors work a lot harder than this one.

So, here is one tip for authors whose books received already a few reviews (including from top reviewers).

‘Like/find helpful’ the reviewers’ reviews!!!”

Continue reading @ Gisela’s Straightforward Blog »
Spread the love
Elon Musk

“Self-Made” is a Myth; Here’s the Real Formula for Success

“[T]hat’s what most people get wrong. They never learn how to reach out. You’ve got to be willing to put yourself out there…”

» Medium
Spread the love
$4,344.81 in 40 Days with my Fiction Book Only Spending $30 on Advertising

$4,344.81 in 40 Days with my Fiction Book Only Spending $30 on Advertising

“I had a plan. A big plan. Heck, I had the plan of the universe — to sell thousands of copies of my new release Science Fiction book, Project Atlantis, during the first month I published it.

This plan started six months before I started writing the book. The plan entailed rapidly finishing three books in a series — Project Atlantis, Destination Atlantis, and Colony Atlantis — and once it had been edited, beta-read, and sent out to my ARC reviewers, I’d release Project Atlantis, then Destination Atlantis seven days later, and Colony Atlantis fourteen days after Destination Atlantis. Additionally, I’d have the fourth book, Beyond Atlantis, almost 100% written. Yet, I’d have Beyond Atlantis’s pre-order already up and running before Colony Atlantis was released, all the while dropping over $1500 dollars in Facebook Ads, Amazon Ads, and on Promo Sites, and whatever else I could get my greedy paws on.

Well, I did none of the above.

Here is what happened that led me to only spending $30 on Facebook and Amazon ads and how I was able to make $4,344.81 in 40 Days with my Fiction Book.”

Continue reading @ Medium »
Spread the love
wp-admin

10 Actionable WordPress Security Tips for the Layman

“[T]he more popular something is, the more people want to leverage on it for nefarious means… Fortunately, WordPress is a platform that offers you a multitude of opportunity to defend yourself.”

» WHSR
Spread the love
Zero-Cost Book Publishing: Write, Publish & Sell Your Book Yourself… for Free!
Free Domain Names: Where to Get Them and How to Use Them
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