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Indie Author/Publishing
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5 Steps to Building Your Most Successful Marketing Campaign Yet
“As an indie author, you cannot succeed without a marketing campaign. At its core, marketing is nothing more than telling a story. It’s just applied in a different context.”
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5 Top Tips for Getting Indie Book Reviews
“[W]ith the right marketing and promotion tactics, you can gain an equal (or even wider) reach for your book. And one of the most effective ways to do this is by seeking book reviews.”
5 Ways That Authors Can Use Facebook Advertising
“I have now come around to the fact that Facebook is the most powerful advertising platform around because of its laser-targeting abilities and the fact that most readers are more likely to be on Facebook than Twitter.”
How to Easily Test a Book Cover Design to Sell More Copies
“A book’s cover is the first thing potential readers see — whether they’re browsing online retailers’ search results, skimming their social media feeds, or perusing their BookBub emails.”
Read @ BookBub Partners Blog »
How to Tap Into Indie Author Intuition When Hiring a Self-publishing Partner
“[Y]ou have a wealth of information at your disposal to help you make the decision. It’s not on paper. It’s not on their website. But it’s there, inside your gut.”
Is Amazon Destroying Indie Authors Careers?
“There’s no way for an indie author to make a living without Amazon, so whatever nonsense they decide they’re pulling this month is just one other thing we’ve got to put up with.”
Three Questions to Ask Yourself Before Writing an Author Business Plan
“Businesses have business plans for a reason—the ones who don’t create them tend to fail.”
What to do if someone steals your work (how to handle plagiarism or piracy with dignity and poise)
“I think it’s increasingly common for people to take stuff they found online and reuse it, because hey, what does it really matter…”
Writing
3 Ways to Know (or Choose) Your Fictional Character’s MBTI Personality
“Character development can be tough for writers who don’t have the right tools.”
Six Types and Examples of Hooks
“It’s imperative that I hook the reader in the beginning, and if I’m not feeling it, I’ll do it over and over until I’m satisfied that I do.”
Telling the Truth, But Not Quite! The Autobiographical Novel
“One of my clients requested just ‘a little adjustment’ in her autobiography—meaning she wanted to leave out husbands number two and three.”
Writing Scenes: Crafting the Setup and the Payoff
“[A]lways be aware of the dramatic moment you are leading your reader to, that is being prepared or setup through telling.”