I love the repurposing concept.

As far as jargon goes, it’s a very simple and straightforward one. All it is is adapting original content to serve a different purpose. It’s in the name.

And it’s a heck of a way to multiply your content development efforts.

Have you already spent time and resources creating a book, white paper, report, article, or heck, something as simple as a blog post, or even standard website content and descriptions? Creatively adapt whatever you’ve got for other purposes, media, prospects and/or markets, etc. And likely for not that much extra effort!

Cool, huh?

Here you go, off the top of my head, a quick-and-dirty list of 10 different ways to repurpose content. Your original could very well already be in one of the formats in the list; just pick one or more of the others to “repurpose” it to.

I’ve added my own “thinking out loud” notes to each. You probably won’t need them to spark ideas for you — a simple list would probably suffice — but there they are, in case you find them helpful.