Business Musings: Licensing Opportunities
- Kristine Kathryn Rusch
I think the moment writers dream of being published, they have the same wish. They want to write the books of their heart. They want those books to reach a vast audience, and they want someone else to worry about doing all the things that turn a book from a rectangular object on a shelf into a vast global empire a la Harry Potter.
Most writers expect their agents to help with that. Some think the publishers will do it all. Even more writers believe that once they make a movie or TV deal, the magic will happen. Their heroine will become an action figure. Their hero’s face will decorate a throw rug. Even the feline sidekick will find images of herself for sale in the plush toys section of every toy store and bookstore on the planet.
Not to mention the new stuff—the apps, the games playable on every device, the YouTube channel, the Instagram feed, the Spotify playlist. The old-fashioned stuff too. Socks and t-shirts and posters. Tchotchkes that come directly from the book, like Bertie Bott’s Every Flavour Beans from Harry Potter. The first time I saw a packet of those, I laughed out loud with pleasure.
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