Calculating The Return On Investment From Marketing Across Various Industries
In 2018, £115.9 million was invested by car dealers across the UK for direct mail marketing campaigns and online display advertising. This is according to figures published in the Car Purchasing UK Report by Google in April 2019.
Not every company has a significant budget to play with when investing in marketing campaigns as various automotive manufacturers have, however. Digital visibility isn’t often cheap either, especially with online platforms continuing to increase in interest. So, will it be worth the cost for your firm? Vindis, a VW service provider, finds out…
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