HARO for Authors: Show Your Expertise to the World
Many successful authors have built their reputations before the book was even published. And there’s a free tool to help you do that—named Help A Reporter Out (HARO)
Building an author platform takes patience. Too often authors put all their energy into writing and publishing, but push off any thought of “marketing” or “publicity” as long as possible—then, when they finally throw their finished book out into the world, it lands with a thud.
If nobody knows about your book, how can they know to buy it?
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