Get Ready Now for Your Holiday Book Sales
If you haven’t begun planning your holiday book sales yet, remember that Black Friday and Cyber Monday will be here in the blink of an eye.
Many authors approach us in November to start promoting their books to capitalize on holiday sales.
My advice is not to wait because the process of planning and pitching should start now. Almost any retailer will suggest the same—if you want to strike it big with holiday sales, start early.
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