Craft a Brand-Building Author Bio for Your Blog Sidebar
In this installment of my series on author branding, we’re going to explore how your blog sidebar is an opportunity to strengthen your brand through the use of a carefully presented author bio.
Your sidebar author bio will consist of two important parts:
- An image or photo
- A brief written bio
Today, we’ll explore how to choose the right pic for your bio, how to decide on the written content, and how to maximize the use of your bio through strategic calls to action (CTA).
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