Coaches & Authors: How to Write Media Speaking Points
When I am copywriting for coaches and authors, I always stress the importance of strong, consistent message development.
That’s because when you’re promoting your book or information program, you want your messaging to be very consistent in voice and style across all your marketing channels.
However, during the message development process, it can be easy to forget that the most affordable and accessible tool in your marketing toolkit is your ability to speak!
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