At least if you aren’t much of a self-promoter, anyway. That’s most of us, in case you’re wondering.
Mainly, you’ll be relying heavily on discovery. Choose a very popular genre chock full of top-notch competition, and you’ve got one heck of a fight ahead of you trying to get noticed.
Subgenres to the rescue! That’s where you start.
Just like everything else, you must choose carefully. Some subgenres are just as difficult to compete in as a major genre. Others are just way too obscure and market irrelevant. Do your due diligence.
The worst thing you can probably do is try to create a subgenre. That’s actually what prompted this intro, the number of forum posts I consistently come across where noobs lament the absence on Amazon of subgenres they believe their books really fall under, usually resulting in threads where they discuss the steps they take to get Amazon to add new subgenres.
And that’s just dumb. No one’s going to know the subgenre exists — it’s not like readers are looking for it, else it’d already be there — so what do you think the chances are anyone’s going to “discover” the titles in it?
Go where the readers are when you’re starting out. Work on building a following. Once you’ve got one established, knock yourself out getting creative with new subgenres.
As I’ve hinted, however, all bets are off if you’ve got decent self-promotion skills, with the know-how and chutzpah to get your book in front of the right market influencers.
But if you’re the normal author type — which is about as opposite as it gets from “decent self-promoter” — well, ignore the genre advice I just gave you at your own risk.
There’s a bit more to talk about with this genre thing. Maybe we’ll get into it more next issue. In the meantime, enjoy today’s Reader selections!