Embrace Your Uniqueness and Customers Will Follow, Says This Luxury Travel Entrepreneur
Who are you and what’s your business?
My name is Ruben Martinez, co-founder of Glamping Hub, the world’s leading platform for unique outdoor accommodations across the globe. [Glamping is camping with a splash of glamour: resort-style amenities, fine cuisine, etc.] We offer glamping experiences in safari tents, shepherd huts, wagons, bell tents, and activities like hiking, kayaking, river rafting, horseback riding, rock climbing and so on.
What inspired you to launch it?
In 2014, the trends in travel were changing. People were still going to hotels and theme parks, but an important group with purchasing power — millennials and baby boomers — were looking for something adventurous and unique.
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