Of course, I don’t know its actual algorithm, formula, or whatever you want to call it. But I know the work it’s doing. Same kind of work you see in every issue of this Reader.
You may notice that many of the dozen featured posts and articles that appear in every issue are often from the same regular sources. Not all of them — there’s usually a good selection of non-regulars and new sources — but many.
Why is that? Simple: They have good content that interests me. And they keep producing it regularly. So their stuff keeps catching my eye and attention, whether it’s through the inbound feeds I work with (like the free Wordpreneur Direct emails could be a feed for you) or mentioned by some other source through some other channel (Twitter, Facebook, etc.), I basically can’t help but be exposed to their stuff. Which you, in turn, by virtue of me sharing it with you, also get exposed to.
And that, my friends, is how Google works. For any given topic, Google wants to give its users good content that matches their needs. That’s pretty much the G’s reason for being. Since it’s a machine that really has no idea what “good” is, it has to base its “good” decisions on other quantifiable and measurable factors… like the quantity of content, how often its updated and added to, etc.
But that’s not enough to determine “good,” is it? If it were, anyone can produce and keep producing a boatload of keyword-rich crap, then, and rank highly in search results… and that’s what people actually used to do. Until Google figured, “if others externally are linking to the content and sharing it, chances are it’s good; the more of them doing it, even better; and if the linkers themselves are what we’ve determined to be high quality sites and sources of information, BINGO!”
It just so happens that the sources of good, useful info more often than not turn out to be the same damn folks on any given topic.
See how that works? That’s essentially what Google does. That’s essentially what I do here. It’s essentially what YOU do for gathering the important information you want.
So what does this mean? Well, for things that are within our control: Focus on producing good content. A lot of it. Frequently and regularly.
Everything revolves around and hinges on that.
Have fun with today’s featured selections!
How Affiliate Marketing Publishers Can Take Their Game To The Next Level
“Almost 90% of advertisers state affiliate programs are a key driver to their marketing strategies, while publishers say affiliate marketing drove about 20% of their annual revenue. And with this momentum, the industry is expected to grow to $6.8 billion by 2020.”
How to Make Money on YouTube in 5 Easy Steps
“[T]o make money directly from YouTube ads, you have to work a little longer and gain a decent audience. But in the interim, there are a few things you can do to make money with YouTube without relying on YouTube’s Partner Program.”
Content & Ideas
36-Point Checklist for Writing Fully Optimized Content
“Before you publish your next blog post, use this checklist for writing to make sure you fully optimize your content for readers, search crawlers, and your marketing goals.”
5 Risk-Free Bootstrapped Business Ideas For A Shoestring Budget
“The key to maximizing your chances of success lies in utilizing powerful tools and strategies including social media marketing, content production, email marketing, SEO, and other free (or nearly free) online platforms.”
Build Your Own Wicked WordPress Themes
This valuable free ebook is perfect for front-end Web designers looking to branch out from building static sites or simple PHP-based projects into the world of WordPress theme development.Download
Content Marketing: 11 Steps to Engage, Entertain, and Inform
This free guide will show you step by step how to keep your audience engaged, entertained, and informed with your content.Download
Small Business Guide to Facebook Marketing
This free guide teaches you what you need to know to make Facebook part of your digital marketing.
The Ultimate WordPress Guide
Learn how to master WordPress in the next 30 minutes.
Set up your blog or website on a WordPress platform.Download
Crafting a Positioning Strategy for Your Brand & Implementing it on the Web
“[A] positioning strategy, or brand positioning is how customers view a specific brand in their mind… This will help distinguish your brand from everyone else’s, including your competitors.”
Three Solo Ads Secrets That Really Work
“I have to admit, I really didn’t want to waste the money on this type of advertising. But, when the results came in… well, can you write a few more?”
A Simple Way to Get More Traffic Without Creating New Content
“[T]he numbers that you get only really matter if it is coming from good sources and if it is made up of the right individuals.”
How to Republish Old Blog Posts – and Why You’ll Want to
“Instead of struggling to come up with brand new ideas, look at the ones you’ve already had… Are there posts buried in your archives that new readers would find helpful?”
6 (More) Ways to Improve Your Book by Writing Humor
“Humor is like any other type of writing: setup, payoff, setup, payoff, lather, rinse, repeat. That’s all there is to it!”
6 ways research can turn into plagiarism (and how to avoid it)
“[I]t’s easier to fall into plagiarizing than most realize. If you do research – and whether you write fiction or nonfiction, you’re liable to – plagiarism can be only a mistake away. Here’s how it might happen…”
Making Time to Write: Time Management For Screenwriters
ED: Obviously, these tips are good for ALL writers, not just screenwriters.
“You have a great idea for a screenplay but think you don’t have the time to write it. Sometimes all you need to do is plan ahead and make writing a fixed part of your life.”
Writing Your Novel: Characters Make (Or Break) Your Book
“Years ago, when I was working on my first novels, my editor suggested that I make life easier by creating character journals, right within the novels.”