Just a slightly paraphrased advisory opinion post I picked up from one of the indie author forums I monitor. And here’s my response, slightly edited, since heck, it’s my site, I can do what I want. 🙂
“Change that to ‘bad selfies,’ and you’ve got something there. I’ve seen well-done selfies. In fact, very likely so have you — you just didn’t know they were selfies.
Lesson: Do it yourself if you want, but crappy is not acceptable. Don’t write and publish a crappy book, don’t design and use a crappy cover, don’t make do with a crappy selfie.”
This touches on what is probably my biggest pet peeve about indies, the prevalence of crappy, substandard work, usually reasoned out as, “It’s good enough,” or “I just don’t have the money to do better.”
Neither is a valid excuse, especially not with the resources available to all of us today. In fact, I would argue, you have a responsibility to the indie author community to produce work that meets at least a minimal standard level of quality.
Notice I didn’t say obligation. You’re free to do whatever you want, of course, but by the same token, I also then have the freedom to be publicly disappointed about the lack of care and disregard for others in the community who are constantly battling the market’s general negative perception of the quality of indie work.
It’s not all about you, selfish one. I’m free to say that too.
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“One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something which acts as a bat-signal to your specific target audience.”
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“Every page on a website should be created with lead generation in mind. Even if an individual piece of content does not include a lead generation form, it should still fit into a full strategy that leads users through the purchase funnel.”
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