An anonymous one that came in through the contact form. Yeah, it’s got a name and return email — the form requires them — but I seriously doubt that I’ll reach someone named asdasd at firstname.lastname@example.org. hehe
And here is asdasd’s edited question. (Netspeak asdasd? Really? It’s 2018!)
Q: If podcasts are so useless, then why do so many people like them? They are not useless!
Apparently asdasd’s referring to my FAQ question on why I won’t link to podcasts and videos.
Dead sure I never said they were “useless.” Because they obviously aren’t. But asdasd does make an absolutely spot on observation: Podcasts and vids do attract an audience.
No argument there. Didn’t even argue that the first time, so quit projecting and go by what’s actually written (a major reason fights are so easily sparked online, by the way, but we don’t care about that now).
But that’s not even the main reason why in our field you see them in play all over the place.
And that reason would be: While you’re listening to/watching them, marketers own your brain.
In other words, the damn things are excellent at selling you stuff. Marketers love them. And for the very same factors I don’t like them as resources for the Reader, as I stated before.
What this means is that if you’re selling something, you’d be seriously doing yourself a disservice not tapping podcasts and videos as sales tools… assuming you can figure out angles to make them work (but really, it’s not that hard, so get to it).
For learning? hahahaha No different from TV. I believe I called it a bass ackwards use of available tech. But hey, if you don’t mind giving up control and being paced along (herded… into those good old funnels you keep hearing about, most likely), enjoy the ride!
Now don’t get me started on that multitasking silliness (not for knowledge workers, unless you happen to be doing something mind-numbingly mechanical, like stapling batches of dead tree pieces together). And especially don’t get me going on “webinars.”
Now let’s do some reading!
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6 Self-Publishing Myths That Need to Die
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Costs for Editing a Self-Published Book
“Editing can catch all these errors. But unless you know an editor who is willing to work for free, you will have to pay for this essential service.”
Figuring It Out: POD Book Cost & Net Profit Comparisons
“Are you with CreateSpace or IngramSpark and wonder what the profit is on each book? Do you see sales happening and yet your bank account is not growing? Let’s look at the dollars and cents of self-publishing.”
Process Flow for a Manuscript
“I am aware that some authors are upset when I say I don’t think it’s ready for the proofread. I feel bad when this happens but I really am trying to do what’s best for the author and the book.”
5 Creative Social Media Contest Ideas You Can Steal
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5 Simple Tips for Creating Video Content for Social Media
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A guide to social media for authors
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How to Use Scheduling To Automate Your Social Media
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Webdev & Traffic
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“E-commerce websites have a different set of goals than other types of websites. Not only does the site need to be extremely user-friendly, but it also needs to convert visitors into customers.”
How to Get High Quality Backlinks: 21 Strategies That Still Work
“There is no simple, quick trick to get links back to your website. But there are a variety of strategies that, when used in conjunction with each other, will help your site earn high quality backlinks and improve your search visibility.”
How to Use Infographics to Spice up Your Online Course
“Creating an online course is a great way to build your authority and establish yourself as an expert in your niche. But… developing standout content requires some creativity especially in a world where information overload is a real problem.”
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“Everyone looks at SEO as the holy grail to get search results and it is just not. SEO is just really a list of optimizations that the Google search algorithm finds favourable.”