When authors start out, they generally don’t have branding at the front of their minds. The trouble with this is it’s easy to accidentally build a brand that doesn’t say what you want it to.
It’s not too late to put this right.
There are seven best ways to start building an author brand with purpose and they aren’t necessarily what you think.
1. Identify your reader
Who is it that will align best with the books you write and who is most likely to buy?
In marketing we know these as customer personas, they are the semi-fictional characters that embody the qualities and characteristics of the people we’re trying to reach.
It can take some time and effort to define your ideal customer, but it will be worth it. When you know more about them, where they hang out online and what they like and don’t like, you’ll more easily be able to speak to them in a way that they will relate to.
Think about it, this is how Apple knows what to say to motivate its target customers to queue up outside its stores before a new product release, while the rest of us gape and exclaim, ‘You paid how much for a phone?!’
2. Develop your brand voice
Once you know who your brand is trying to speak to, it’s time to look inwardly at yourself.
- How do you want others to see you?
- What do you want people to think when they hear your name?
You can dictate much of this by developing your unique brand voice. Just as finding your writer’s voice can take time and practice and be difficult to even identify at first, it will take time to establish a consistent brand voice.
This is the tone you use in your blogs and across social media – are you the witty one, the wise one or the whimsical one? Or even something that doesn’t begin with ‘w’?
You get the idea. If you generally post inspiring and motivational content, it would be ‘off-brand’ to suddenly post a rant filled with colourful language or to talk about a topic that has nothing to do with any of the things people follow you for.
To develop your voice, think about your values, what’s important to you and what you want to represent.”