Now, finally, you click the magic button to turn your campaign on and… nothing… crickets…
Results are significantly lower than you imagined. What could have possibly gone wrong? You didn’t miss a thing. Or did you?
If you’re like many of my clients, you neglected one of the most important pieces of the PPC success puzzle: your ad copy. Sure, the ad copy is small, but without powerful text that entices people to click, your entire PPC campaign is doomed.
That’s because nothing you’ve done on the back end of your strategy will matter one bit if people aren’t intrigued enough to click your ad. Unless somebody kicks the process off on the front end, everything else comes to a screeching halt.”
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