wprdr: Mobile Commerce Shaking Up Retail

November 15, 2012 Wordpreneur No Comments

Target is rolling out QR codes so shoppers can scan and buy toys on their cellphones. Walmart is dabbling with same-day service while Toys R Us and Best Buy are introducing their own tablet products all in the hopes that consumers won’t treat their stores as three-dimensional catalogs for Amazon.

Just as mobile is changing the media and advertising landscape, it’s wreaking havoc on retail as well. Showrooming — the phenomenon in which consumers visit a store and then use their phones to buy items they see on Amazon — is becoming a major headache.”

Read full article @ Mashable »»»

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