February 3, 2013 Wordpreneur No Comments

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It appears that the study’s findings go against the grain of some long-held beliefs about the importance of price in selling books…
The Simon-Kucher & Partners study found:
1. Convenience is just as important as price when a reader decides to buy a book online.
2. The more consumers buy books online, the less important price is to them.”
Read full article @ Marketing Christian Books »»»
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