Online book reviews on sites like Amazon and Goodreads have an immense power over the sales of newly published work, but how trustworthy are reviews?

A new book about Michael Jackson shows the strength of fan groups and how online reviews can be ‘gamed’ to read a certain way…

In a larger scope, the situation calls to attention two problems that help us better understand web culture (or at least the Amazon ecosystem). The first is a question regarding online anonymity. This removes the accountability associated with the reviewer by, for example, putting someone that hasn’t read the book alongside someone that actually did.”

Read full article @ Mashable »»»

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