[B]logs are your home base; they are at the center of your content marketing system.

Whether you’re a small business or a Fortune 100 company, blogs should be at the heart of your content marketing because blogs fuel social media, search optimization and the sales process…

Blogs are owned media. Your blog content is yours. You’re not at the whim of changes in the rules of third-party platforms, such as the recent changes to LinkedIn, Twitter and Instagram. A blog has the added bonus of providing an always-on crisis management channel to get your message out 24/7.”

Read full article @ Social Media Examiner »»»

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Blogging, marketing, socialmedia, web content Reader