Be wary of ‘selling’ savings

Here’s something you should know… if you’re using precious real estate to chest thump about your low prices, you’re doing it wrong.

Not only has research shown us that asking customers to directly compare prices is a bad idea, but new research from Stanford University has revealed that selling ‘time’ is far more effective (for most businesses) than selling money.”

Read full article @ Copyblogger »»»

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