1. Don’t assume everyone will wake up the day your book comes out and rush out to buy it . (No one can buy a book they have never heard of.)
2. Don’t spend more than 10% of your marketing/pr budget on a trailer. Trailers have to be marketed too. So far too many authors wind up marketing their trailers instead of their books.”
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25 Ways to Write for Money. Open your eyes to a variety of ways to make money with your writing skills, many probably previously unknown to you!