Here is this week’s Friday installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!

Four signs of lazy marketing — and how to fix them (Raven Blog) — “Not everything at your company has to excite the reader. And you don’t have to pretend it does. Fake excitement doesn’t make up for poor content and bad copywriting.”

How an Unknown Street Artist Used Content Marketing to Build a Global Brand (Copyblogger) — “What does it take to go from making $4.25 an hour, hand printing skateboard stickers, to being one of the most influential American artists of our time?”

How To Build A Trustworthy Website (KISSmetrics) — “Know what impresses your demographic, check to see if you have any of these assets, and let prospective customers know about it. You should not be afraid to show off what people cannot take away from you.”

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How to evaluate whether or not you should join a startup (The Next Web) — “Are you ready to grind yourself into the ground for the next 5 years? Do you believe in the company’s mission? Can you live off this (likely lower) salary? In the case of a successful exit, what future opportunities does this job provide?”

Kodak, On Demand Books and ReaderLink Join Forces for In-Store Book Printing (Book Business) — “The venture brings On Demand Books’ Espresso Book Machine to national retailers integrated with Kodak Picture Kiosks, giving consumers a full-service, digital-to-print media center for all their custom print needs — from photo books, custom/local self-published titles, to educational supplements…”

Market in children’s books thrives, with promise found in fall releases (The Columbus Dispatch) — “The autumn offerings, which span a variety of topics, suggest why children’s books have become the fastest-growing segment of the publishing industry.”

Nearly Half of U.S. Adults Now Own Smartphones: New Frontier for Book Publishers? (Digital Book World) — “…45% of all U.S. adults now own a smartphone, about double the proportion that own dedicated e-readers or tablet computers, currently making smartphones the most common mobile e-reading devices.”

9 Elements of the Perfect Post (ProBlogger) — “To help you make sure you’ve covered all your blogging bases before you hit ‘post,’ I’ve created a handy infographic outlining the perfect post with some key learnings…”

3 Ways to Create Highly Valuable Blog Content (Social Media Examiner) — “Do you struggle coming up with content ideas for your blog? Or maybe you create plenty of blog posts, but they get few views and even less engagement?”

Trade Magazines Struggle To Stay Relevant: Why Digital May Not Be The Only Answer (International Business Times) — “[A]s information migrated from print to the Web, trade magazines found their function as elite sentinels of their respective domains gutted by a bottomless pit of free content and mass aggregation.”

Got or know of an article or blog post you think should be shared here? Let me know.

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25 Ways to Write for Money. Open your eyes to a variety of ways to make money with your writing skills, many probably previously unknown to you!
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Blogging, copywriting, eBooks, marketing, markets, Publishing, tech, Writing Library