Here is this week’s Friday installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!
4 Ways to Stay Productive When You Answer to Yourself (The Daily Muse) — “As entrepreneurs… most of us are pretty terrible at managing ourselves. Our to-do lists are long, time is short, and the pressure for results is high, and we often don’t know where to begin.”
How to Find a Book in Your Blog (Amwriting) — “Three years ago industry experts claimed the blog-to-book trend had reached its peak… The experts were wrong. The trend has done nothing but continue its upward curve as more blogs have been picked up by traditional publishers…”
How to Get to Your First 1,000 Users (Mashable) — “So you’ve got an idea for the next big thing. Awesome! How are you going to get people to know you exist? Your biggest competitor isn’t someone who offers a similar service. It’s indifference.”
How to Improve Your Twitter Engagement Rate (OPEN Forum) — “The analysis judged success based on the reply rate (the number of replies as a percentage of followers), the retweet rate (also as a percentage of followers), and the engagement rate (a combination of the replies and retweets compared to the number of followers).”
How to Tell Your Story Like a Luxury Brand (Modern Copy Studio) — “Luxury brands, or any premium-priced product, have to tell a great story. This gives them a tremendous advantage because it forces them to take the time to craft their story in a way that captures the imagination of their customers.”
Make Personal Failure Worthwhile: 3 Ways (Inc.) — “It’s odd how people think you won’t recognize their failures. It’s easy to see through the lies, the misplaced blame, the insecurity. In fact the more you try and cover up your weakness the louder it screams and gets talked about by everyone around.”
Matt Atchity: “Slide shows with good captions are an easy traffic win” (10,000 Words) — “[I]t is just as important to provide your readers with engaging visuals as it is compelling text. Just ask Matt Atchity, the editor-in-chief of Rotten Tomatoes… When Mediabistro asked Atchity for the key to making sites more engaging, his answer was simple: great visuals.”
New Study Reveals Constantly Checking Emails Increases Stress & Reduces Focus (MediaJobsDaily) — “This merely adds further proof as to how distracting (and dare we say addicting?) it is to constantly check your in-box and smart phone.”
Sorry, Marketers, You’re Doing Twitter Wrong (Mashable) — “Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets…”
The 3 LinkedIn Etiquette Rules You Should Never Break (Fast Company) — “LinkedIn is one social network where little mistakes can directly impact your financial future.”
Got or know of an article or blog post you think should be shared here? Let me know.
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