Here is this week’s installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!
Free Sites to Promote Your eBook (GalleyCat) — “[W]e discovered a long list of places where self-published authors can promote their eBook for free… We’ve collected more information about the sites in a simple directory… linking to the submission pages for these eBook sites.”
How journalists and newsrooms can use Pinterest (The Buttry Diary) — “Some of your efforts will generate strong engagement and some will fall flat. But when people are spending as much time with a social tool as they do with Pinterest, you should seek to have them spend some of that time with you.”
How to Build and Operate a Content Marketing Machine (SEOmoz) — “The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach.”
How to Build Your Email Marketing List with a WordPress Website (Copyblogger) — “You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or business. But only a handful of your site’s visitors are choosing to sign-up.”
The Inigo Montoya Guide to 27 Commonly Misused Words (Copyblogger) — “You keep using that word. I do not think it means what you think it means. ~Inigo Montoya, The Princess Bride”
The Naked Marketing Guide to Compelling Copy that Closes Sales (Copyblogger) — “You know that guy (or gal) for whom it all seems to come so easily? They always know what to say and how and when… The rest of us mere mortals tend to flounder around a bit more before we find our groove. We have to work, and work hard, to figure things out. And it often takes a few tries.”
Rethinking the Kindle Fire, six months later (CNN Money) — “Its touchscreen, while no match for the ‘retina display’ of Apple’s new iPad, is pleasant enough for e-book reading. But warmer weather has provided more chances to notice a quirk of that display…”
The Secrets to Getting More Book Reviews (Even if Your Book Is Already Out) (HuffPost) — “We hear it all the time: ‘the window for reviews is shrinking.’ And yet we still see reviews appearing everywhere. So how can you capture a share of this market?”
6 Powerful Reasons Why you Should include Images in your Marketing – Infographic (Jeff Bulas) — “I have become a habitual Instagrammer… All I need to be carrying is my iPhone or iPad and with my Instagram app waiting patiently for me, I can capture that photo, apply a snazzy filter and click the Facebook and the Twitter share buttons and it flies around the world.”
When Journalists Should Use Kindle Singles to Self-Publish (Mashable) — “Published articles are a rite of passage for any aspiring journalist, but those clips might be better self-published — possibly as a Kindle Single.”
Write Better Copy by Watching Movies (Joel Comm) — “I believe there is a ‘magic ingredient’ you can inject into any anemic, pathetic, lackluster piece of copy… and transform that underperforming sales letter into an order-getting engine of prosperity… How did I stumble upon this ‘secret’? Watching movies. More specifically, watching movie trailers (also known as ‘previews’).”
Got or know of an article or blog post you think should be shared here? Let me know.
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