Moving in from SketchCo…

Straight to the point:

When in doubt, keep it clean and simple.

Will the design — whatever that may be (Web, logo, identity, publication, packaging, etc.) — win awards and accolades? Probably not, unless you happen to be really pretty darn good at it. But it will do the job graphically, and very likely, functionally.

Funny thing is that the untrained and inexperienced more often than not go the totally opposite way, regardless of medium. Go figure.

It’s not that busy, overly crowded and content packed designs can’t be made to look incredible, but it takes a certain amount of skill and experience (some even say luck) to pull off  that kind of design effectively. Which is the main reason why I prefaced the principle above with “When in doubt…”

If you have little to no training or experience and don’t really have a natural eye for this sort of thing, best stick with clean and simple.

Eldon Sarte is the publisher of Wordpreneur and Braintropolis and the author of Wordpreneur Reloaded, GolfIncome: eBay and more, available on Amazon and its Kindle. For more information about Eldon, click here.

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