Browsing Tag 'web content'
Click here for past Wordpreneur Tools Friday recommendations. As a wordpreneur, sooner or later, you’re going to need to transcribe something you’ve recorded — an interview, a webinar, a speech on video or audio, whatever. For those of you with heavy transcription needs, you’ll probably want some automated speech-to-text conversion software to help save you oodles [...]
Doing content marketing properly is no easy task, and to beginners it can seem to be next to impossible to create anything that will stand out and get noticed. Add to that the explosion of agencies who claim to be gurus and deliver tragically poor results, and the whole ‘content marketing’ arena can start to [...]
Testing makes you smarter. The beautiful thing about testing what you create in the marketplace is that you learn firsthand what works and what doesn’t work. It’s like being a marketing scientist. If you don’t test your ideas, then you’re just groping around in the dark… ignorant (perhaps blissfully) of the truth of what you [...]
Click here for past Wordpreneur Tools Friday recommendations. Didn’t get much in the way of “Wordpreneur Tools testing time” this week, so didn’t. No need for that to keep you away from putting some cool tools to work for your respective enterprises though. I’ve discarded the crappy “tools” that have crossed my desk; here are the [...]
Click here for past Wordpreneur Tools Friday recommendations. You want free, useful tools to help you with your wordpreneur duties and projects? Of course you do! Dropped the ball last week, getting too busy to do one of these WpTF installments (should have planned for it, I know). So let me see if I can make up [...]
You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another. When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise in getting people to understand the benefit [...]
[F]ind the one core idea of your course. The biggest reason a course never comes together or doesn’t work is because the teacher tries to cover too much. Put yourself in your students’ shoes — they want a problem solved. Help them learn one thing. And then help them learn the next one thing. Restrain yourself from [...]
Once you’ve narrowed down your list of target keywords, it’s time to uncover some broader information about them. You need to get your hands on trending information, so you can find out if your keyword is trending up or trending down over time. Here’s why it’s critical that you find out this information — you [...]
Google decided to change the game as their search results were becoming more irrelevant and of lower quality. They decided to work out ways to identify great content through social signals (hence the launch of Google+) and other technologies that rewards the content creators and not the content copiers. Google got smarter. The web became [...]
As web content writers we are often under pressure to get more work done, faster. This means we often end up writing just enough text for a page, with a quality that is just good enough. This shouldn’t be so surprising, because the math of content creation is pretty simple. A 1,000 word page will [...]
Successful businesses are communicating with prospects on social networking sites and directing them to the material the prospects need to make an informed decision. How are they doing this? One way is to create informational articles. Social network users are constantly sharing, curating and consuming informational content. Often, the headline or a short description of [...]
The first time your site visitors hit your home page, they’re full of questions. What is this site? Who runs it? What do I understand about the values and personality of this business? Because first impressions are visual, it’s important to answer these questions in the first few seconds with your site’s design. Your tools [...]
With ‘content marketing’ being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. Google [...]
[B]logs are your home base; they are at the center of your content marketing system. Whether you’re a small business or a Fortune 100 company, blogs should be at the heart of your content marketing because blogs fuel social media, search optimization and the sales process… Blogs are owned media. Your blog content is yours. [...]
There are certain types of pages that StumbleUpon users tend to favor. If you Stumble sales pages and product information pages, you are not likely to find that they do a lot for your traffic figures unless you happen to big a big player in the market. Great content writing is the key to doing [...]
I have discovered that there are typically three to five main topics of interest that social network users are most attracted to. Those topics are typically different for everyone, so knowing what they are for your specific market is tremendously important. I have also found that there are three basic steps that can help you [...]
We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. But when was the last time you heard that about a content marketing strategy? I’ll give you a clue: you haven’t. An effective content strategy can cost as little as the time it takes [...]
Many of my colleagues working at hometown papers have been handed small digital cameras in the past years and an order from higher ups to have accompanying video for their stories and columns. We all have to be reporters, video producers, audio editors, among other things, these days. But video only works when it’s compelling. [...]
wprdr: How to Transform Yourself from an Underpaid Copywriter into an Authoritative Content Producer
There will always be anonymous copywriters grinding out words for pennies. But now there is a very potent option for decent writers to start re-inventing themselves as content producers. In other words, as highly qualified, valued professionals who are forces to be reckoned with. So as 2013 kicks off, it’s time to make a decision…” [...]
