Browsing Tag 'seo'
The two tools you’ll be reading about in today’s Wordpreneur Tools Friday installment are in the “not quite recommended but pretty dang curious” category. I like what they promise, but I’m not sure they deliver what they say they will. The way I think they should, anyway. Or what is delivered isn’t cost effective as [...]
Once you’ve narrowed down your list of target keywords, it’s time to uncover some broader information about them. You need to get your hands on trending information, so you can find out if your keyword is trending up or trending down over time. Here’s why it’s critical that you find out this information — you [...]
Google decided to change the game as their search results were becoming more irrelevant and of lower quality. They decided to work out ways to identify great content through social signals (hence the launch of Google+) and other technologies that rewards the content creators and not the content copiers. Google got smarter. The web became [...]
As web content writers we are often under pressure to get more work done, faster. This means we often end up writing just enough text for a page, with a quality that is just good enough. This shouldn’t be so surprising, because the math of content creation is pretty simple. A 1,000 word page will [...]
In the scheme of Author Rank, your Google+ profile is going to be your verifiable identity, and there are several factors that influence your reputation: • The number of followers you have. • The number of re-shares your content gets. • The number of +1′s you get. (By the way, when someone +1′s your content, it’s not just [...]
With ‘content marketing’ being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. Google [...]
It all started when I began marketing Alpiste Seeds for sale online and featured an article about where to buy them on the Spanish health and nutrition blog. As people found the page, they began to ask questions in the comments section. Without realizing it, they were adding to my on-page search engine optimization efforts. [...]
The core concept of what I did to optimize my blog is quite simple: • Determine variations of search queries that are sending highly qualified traffic to my site (often keyword variations that I haven’t primarily targeted for my existing pages/posts). • Optimize the pages/posts to match and be ranked/served on those long-tail searches. When a page [...]
Based on the results of our very own testing, we have come to our own conclusion that Google does not truncate title tags in the search results based on the number of characters in your title tag. Google truncates the title tag based on pixels, not characters. This is huge. Why? It means that every [...]
Analytics are great for seeing your site’s performance, but we can’t usually peek into other people’s web stats. However, there is a tool that gives you a view you may not have seen before. It’s called Google Author Stats… I think of guest blogging as modern-day PR. It has social media and search marketing benefits, [...]
As many as 7% of consumer sales are online and an incredible 89% of offline purchases are influenced by online research. Search engines are the heart of that online commerce which means search engine success can bring spectacular rewards. And inbound links to your site are the most important factor determining the position of your [...]
While getting actual human readers is our primary goal, search engines also matter — a lot. They can, however, add complexity to the original problem. Your headlines need to be written for humans and robots, and they need to bring in big traffic from both sides… How do we write headlines that win big for [...]
An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases… Matt Cutts of Google said in a Google Webmaster Help forums that links from press releases shouldn’t have a positive impact on your rankings.” Read full article @ [...]
Just got wind of BookRX, a new, free webapp that employs some fancy-schmancy artificial intelligence (AI) engine or algorithm or whatnot to generate personalized book recommendations for you based on your Twitter activity. Just enter your Twitter account username and away it goes! A project of Northwestern University’s Knight News Innovation Lab, BookRX says its [...]
[W]e never thought that one post (written in 20 minutes, purely for fun) would bring us ~6K pageviews daily. To tell the truth, we did nothing extraordinary to optimize this post. It just appeared when it was high demand for ‘funny questions to Siri’ and there were almost no posts on this topic. When we [...]
So you’re ready to launch some content. Stop. Right. There. In case you haven’t noticed, our industry has evolved. As SEOs, we’re expected to be an amalgam of technicians, analysts, creatives, and marketers. Agility is essential and if you want to acquire and sustain relationships with great clients, you’ve got to prove your worth in [...]
Jantsch recommends using WordPress as a content management system; he says that not only is it intuitive and comes with an entire community of developers and designers constantly improving it, WordPress pages are also more SEO-friendly than static websites.” Read full article @ Entrepreneur »»» AD: FROM FREE TO BOOK – Get your book published [...]
Andre Weyher, whose LinkedIn profile lists a two-year stint as a member of the [Google] search quality team, recently spoke with James Norquay, a search/digital marketer based in Australia, and shared some interesting comments that may… help search marketers and webmasters understand a little better how Google views certain SEO strategies and tactics.” Read full [...]
[P]roviding smart, well-written content on someone else’s site is a great way to efficiently hit a number of audience-growing strategies at the same time. It’s also robust: unlike certain other strategies, guest blogging will stay strong despite what Google or other titans may do. And if you tackle it strategically, guest blogging drives traffic (and [...]
