Browsing Tag 'marketing'
Today, Hangouts is a well-oiled cross-platform solution. When you see a message alert on your computer device, it will disappear on your Android phone. If you’re using Hangouts on your laptop, you can switch to the app on your iPhone or Android phone to continue the conversation. Yes, it’s like messaging on steroids. While it [...]
Doing content marketing properly is no easy task, and to beginners it can seem to be next to impossible to create anything that will stand out and get noticed. Add to that the explosion of agencies who claim to be gurus and deliver tragically poor results, and the whole ‘content marketing’ arena can start to [...]
Testing makes you smarter. The beautiful thing about testing what you create in the marketplace is that you learn firsthand what works and what doesn’t work. It’s like being a marketing scientist. If you don’t test your ideas, then you’re just groping around in the dark… ignorant (perhaps blissfully) of the truth of what you [...]
If you’re going to digitally publish, I believe you should own an e-reader, even if just to test how your book looks. They aren’t expensive anymore so there is no excuse. It’s also important to understand how ebook readers shop, because they are the high-volume readers, the ones who will make up the bulk of [...]
E-commerce sites convert about 5% of their visitors to buyers. In comparison, many retailers achieve conversion rates in excess of 60% (depending on the format). There are plenty of reasons why offline shopping conversion rates would be higher (e.g. shoppers have already shown commitment by walking into the store) but you don’t have to spend [...]
Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets.” Read full article @ Mashable »»» AD: FROM FREE TO [...]
Teet started out as a blogger in 2008, ‘along with everyone else,’ she joked. She wrote about parenting and family topics on her site Kids Stuff World. She soon discovered that her strengths lay in connecting and conversing on social media more than blogging. But she parlayed her blogging into consulting by playing to her [...]
You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another. When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise in getting people to understand the benefit [...]
‘The purpose of the pitch isn’t necessarily to move others to adopt your idea, it’s to offer something so compelling it begins a conversation,’ according to New York Times bestselling author, Daniel H. Pink… Pink says that today there more opportunities than ever to get your message out. Yet the traditional elevator metaphor of pitching [...]
Pinterest is where food lovers go to be with their own kind — no one will judge you for over-sharing on this network. But some recipes are more habit-forming than others. From this infographic, you’ll learn which courses, dishes, ingredients have the best odds of spreading, how big the images need to be to lure [...]
You need to make your opt-in form prominent Many sites downplay email signups in favor of social media icons. Sure, those fans, followers, and likes are valuable, but not more valuable than your email list. Besides, how do those buttons grow the one list you actually own? Facebook decides when your fans see your content. [...]
Brian Rathbone is a standardbred horse trainer turned technology geek turned independent fantasy writer and podcaster. In his own words, he’s “a bit of an odd duck armed with a few too many dragon jokes.” He certainly seems to have found an outlet for those dragon jokes, at least for the stories that they may [...]
Businesses are still awkwardly fumbling around on social networks without much long-term planning, according to a survey of nearly 700 social strategists, hinting that social platforms like Facebook and Twitter have plenty of headroom to sell more ads. Just 12 percent of businesses planned social media strategies beyond next year and just 34 percent say [...]
Do you want to attract high-quality leads with social media? Many business owners see a drop-off in new leads because they stop thinking strategically about conversions. One way to enhance your social media marketing is to create a short, shareable social video — and implement a strategic ‘mini-campaign’ around it to drive opt-ins.” Read full [...]
Once you’ve narrowed down your list of target keywords, it’s time to uncover some broader information about them. You need to get your hands on trending information, so you can find out if your keyword is trending up or trending down over time. Here’s why it’s critical that you find out this information — you [...]
Successful businesses are communicating with prospects on social networking sites and directing them to the material the prospects need to make an informed decision. How are they doing this? One way is to create informational articles. Social network users are constantly sharing, curating and consuming informational content. Often, the headline or a short description of [...]
When choosing a hashtag, it’s important to make sure that your hashtag is easy for users to remember. With thousands of hashtags roaming the social media universe, the last thing a business wants to do is create a hashtag that is hard to spell or pronounce. Users will end up spelling it wrong and this [...]
According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011. So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.” Read full article @ Social Media Examiner [...]
