Authors, if books are the only products in your inventory, you’re missing out on selling to people who don’t like to read. I know lots of people who don’t have time to read. But they love listening to audio books in the car, driving from one appointment to the next, or going to and from [...]

To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish. Here, I’ve tried to make it easy for you — I’ve come up with 40 different things you can do to help give your blog post the best chance of success after it’s gone live.” [...]

Controversy is great for starting a discussion, and worst case studies are a good way to do that, using fact, rather than sheer emotion. However, this is rather sticky, because it seems a lot nicer to, well, be nice. And I certainly think a bit of caution is necessary in order to use this method [...]

Choose subjects for each day of the week: This has probably been my single most helpful way of deciding what to write. Each day from Monday to Saturday has its own category—Mondays are for posts on youth work activities, Tuesdays are youth work Q&A, Wednesdays are program administration, and so on. This means our focus [...]

Studies have shown [content creation is the] most difficult part of starting, and maintaining, a successful blog for any business. Having written about 250 blog posts and articles over the past year, I’m stoked to share a system with you that has made the process of article creation simple, fun, and extremely effective. Although I [...]