Browsing Tag 'copywriting'
Kaizen is a Japanese word representing the process of achieving sustained success through small, steady steps. The concept actually originated in Depression-era America before being introduced in Japan by General Douglas MacArthur after World War II. There, it quickly took hold and became a driving force in Japan’s economy, growing into one of the most [...]
Testing makes you smarter. The beautiful thing about testing what you create in the marketplace is that you learn firsthand what works and what doesn’t work. It’s like being a marketing scientist. If you don’t test your ideas, then you’re just groping around in the dark… ignorant (perhaps blissfully) of the truth of what you [...]
Readers start at the top of the page and read every word straight through to the end. Scanners read the headline and a sentence or two in the lead (the opening). If they’re still interested, they scroll through the landing page, focusing primarily on subheads, bolded words and images to decide whether it’s worth stopping [...]
Be wary of ‘selling’ savings Here’s something you should know… if you’re using precious real estate to chest thump about your low prices, you’re doing it wrong. Not only has research shown us that asking customers to directly compare prices is a bad idea, but new research from Stanford University has revealed that selling ‘time’ [...]
Once you’ve narrowed down your list of target keywords, it’s time to uncover some broader information about them. You need to get your hands on trending information, so you can find out if your keyword is trending up or trending down over time. Here’s why it’s critical that you find out this information — you [...]
Google decided to change the game as their search results were becoming more irrelevant and of lower quality. They decided to work out ways to identify great content through social signals (hence the launch of Google+) and other technologies that rewards the content creators and not the content copiers. Google got smarter. The web became [...]
As web content writers we are often under pressure to get more work done, faster. This means we often end up writing just enough text for a page, with a quality that is just good enough. This shouldn’t be so surprising, because the math of content creation is pretty simple. A 1,000 word page will [...]
Having trouble selling your novel? Could your blurb be the problem? Book blurbs are difficult to write. And when they’re done wrong, they tend to be done horribly wrong. So wrong, in fact, that someone like me might remember them more than a year after reading them and include them in a post about book [...]
Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere… Make it snappy To write successfully for the [...]
Using words that work with the people you’re trying to persuade. Don’t reinvent the wheel. Study and draw inspiration from great copy that works…. I’m talking about drawing inspiration from advertising copy that has demonstrated its effectiveness by actually working as intended. Like a direct mail piece that has raked in millions and millions of [...]
Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that… Trusting customers to buy based on a brand name and photo alone is like sending them on an ocean voyage in a rowboat. They might arrive safely in port, but the odds [...]
Now, finally, you click the magic button to turn your campaign on and… nothing… crickets… Results are significantly lower than you imagined. What could have possibly gone wrong? You didn’t miss a thing. Or did you? If you’re like many of my clients, you neglected one of the most important pieces of the PPC success [...]
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival… [H]umans simply aren’t moved to action by ‘data dumps,’ dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to [...]
Every product has something that’s not so great about it. Quite simply, nothing is perfect… Every honest review will list a number of cons, disadvantages, flaws, bad sides etc to any given product. If there aren’t any then you’re not reading a real review.” Read full article @ Click Newz! »»» AD: WORDPRENEUR RELOADED – [...]
While getting actual human readers is our primary goal, search engines also matter — a lot. They can, however, add complexity to the original problem. Your headlines need to be written for humans and robots, and they need to bring in big traffic from both sides… How do we write headlines that win big for [...]
[O]ne key thing they mentioned to me is that they wrote two posts. One was titled ’30 Things to Start Doing for Yourself’ and ’30 Things to Stop Doing to Yourself’. Interestingly, the second one, using a negative ‘stop’ or ‘avoid’, ‘don’t’ and similar in other posts always performed better.” Read full article @ Buffer [...]
