Browsing Tag 'business'
Crowdfunding critics take note: A recent study by Wharton professor Ethan Mollick proves that crowdfunders are better than you might think at finding quality entrepreneurs — and even seem to act with less bias than venture capitalists.” Read full article @ Inc. »»» AD: FROM FREE TO BOOK – Get your book published and into [...]
It’s sort of like a Kickstarter for porn — a place to brainstorm and then create all your kinky ideas. And, if they’re popular enough, get them bankrolled. Last week the site announced they’ve funded over $280,000 for pornographic projects since their launch about nine months ago. But it’s not all NSFW fare. Instead of [...]
According to documents obtained by TechCrunch, Microsoft is offering to pay $1 billion for Nook and will discontinue the Nook tablet business by the end of 2014. The acquisition would give Microsoft control of the device and content business but not the college bookstore business, according to the documents. Should the deal go through, the [...]
E-commerce sites convert about 5% of their visitors to buyers. In comparison, many retailers achieve conversion rates in excess of 60% (depending on the format). There are plenty of reasons why offline shopping conversion rates would be higher (e.g. shoppers have already shown commitment by walking into the store) but you don’t have to spend [...]
Kickstarter’s unfortunate and inaccurate reputation of being a place where dreams get magically funded has been wholly corrected by recent media coverage. It has become overly apparent that running a Kickstarter campaign is not easy; it takes a lot of work around promoting and leveraging your networks, exercising every connection you have to drive traffic [...]
Authors are able to publish their own work and potentially gain access to a dedicated niche market. However, they are also under increasing pressure to provide a higher volume of content and release a lot of it for free. Authors often spend years on their books and are expected to produce even more additional content [...]
Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets.” Read full article @ Mashable »»» AD: FROM FREE TO [...]
It seems like a magical story, but Amanda was very deliberate. She treated her book as a startup. Then lightning struck, which is what would-be authors inspired by her meteoric rise tend to focus on. Most often, that won’t be the case. Amanda was in the right place, at the right time, with the exact [...]
We raised $35 million and after 18 months made the cover of Wired magazine. The press called Rocket Science one of the hottest companies in Silicon Valley and predicted that our games would be great because the storyboards and trailers were spectacular. 90 days later, I found out our games are terrible, no one is [...]
Although I’ve met many great entrepreneurs who lack external confidence and a great many lesser entrepreneurs who have confidence in spades, I can say without a doubt that the confident entrepreneurs often walk away with funding. It doesn’t mean their businesses are better or their skills superior. Rather, it simply means that they are confident selling themselves and their [...]
Revenue from apps is expected to reach $25 billion in 2013, according to a new forecast from ABI Research… [R]evenue from apps sold on tablets is expected to reach $8.8 billion this year, while smartphone apps are expected to bring in $16.4 billion… Apple [will] dominate the app marketplace and bring in 65 percent of [...]
Businesses are still awkwardly fumbling around on social networks without much long-term planning, according to a survey of nearly 700 social strategists, hinting that social platforms like Facebook and Twitter have plenty of headroom to sell more ads. Just 12 percent of businesses planned social media strategies beyond next year and just 34 percent say [...]
I’m calling this week’s Wordpreneur Tools Friday installment the Old School Edition. Here we revisit in a sense a couple of old, pre-Internet era must-have business resources but with a decidedly modern day angle to the way they’re implemented and/or put to work serving our operations and objectives. If your technical skills are merely in [...]
Global revenue from app sales is expected to increase 62 percent this year to $25 billion, according to new research from Gartner. The Wall Street Journal has the report: ‘App stores run by Apple and Google Inc… now offer more than 700,000 apps each. With so many apps to choose from, consumers are estimated to [...]
[T]he words you speak and hear are only a small part of getting your message across to your employees, customers and investors. It is the way you speak and listen that makes all the difference in the world. Consider these 12 steps for starting conversations that click and, ultimately, lead to more productive relationships…” Read [...]
[T]hat type of thinking is rare in 2013. ‘There is not one brand that I know of in this stage that is not aggressively looking into their direct-to-consumer business,’ he said. ‘Digital commerce is a very, very powerful way for these brands to both sell directly to consumers but also communicate with these consumers.’ In [...]
