Browsing Tag 'advertising'
It should be noted that all subscription growth is on the digital side — in a word, paywalls, which, as we’ve been saying for like, ever, are a reasonable, ameliorative step that can slow (not stop) overall revenue declines and help to preserve newsroom assets while the shakeout continues. It’s digital subs that are saving [...]
Now, finally, you click the magic button to turn your campaign on and… nothing… crickets… Results are significantly lower than you imagined. What could have possibly gone wrong? You didn’t miss a thing. Or did you? If you’re like many of my clients, you neglected one of the most important pieces of the PPC success [...]
The Interactive Advertising Bureau says digital ad spending grew 14 percent in the first half of the year. That’s a lot better than traditional advertising, or just about any other industry. But it’s also slower than last year, when digital ad spending grew 23 percent during the same period… Mobile accounted for 7 percent of [...]
Forrester Research… forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier predicted… Digital advertising’s growth looks to be at the expense of traditional channels.” Read full article @ Adweek »»» AD: WORDPRENEUR RELOADED – Some of the best [...]
Twitter has officially given its thumbs-up to publishers who want to use their Twitter background as advertising space. AdAge reports that Twitter has confirmed that it doesn’t go against their rules if you want to put up ads behind your tweets.” Read full article @ AllTwitter »»» AD: WORDPRENEUR RELOADED – Some of the best [...]
Here is this week’s Friday installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper! Ebook Bestsellers Breakdown: One-day sale moves a series up the charts (paidContent) — “This week, we explore the power of a sale to drive ebooks up the bestseller lists.” How [...]
Here is this week’s installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper! Barnes & Noble: Nook Biz Up 38% In Q4, New Nook Tablet 8G (eBookNewser) — “Barnes & Noble’s Nook business — which includes devices, digital content and accessories – increased [...]
