“Do blurbs (book descriptions) help you to sell books? You’ve attracted a reader’s attention with your cover. The reader decides that your title sounds promising, so he reads your blurb to assess whether he wants to read your book. Your sole aim in writing a blurb is to trigger a click to the Buy button; […]
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“It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, to read, and to share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. But do you know what makes an engaging headline? To help answer […]
“Classic whodunits revolve around the mystery that shrouds the murderer’s identity and how the crime was committed. Their popularity has been an enduring genre presence in Crime Fiction but over time, they’ve become increasingly cliché ridden which sadly, more often than not, limits the element of surprise on the part of the reader, particularly when […]