Talk about a steal! My friend Dana K. Cassell, founder and executive director of the Writers-Editors Network, has just released the third title in her “Keys to …” series of Kindle ebooks — 85 Keys to Spreading the Word… about your book, website, services or business — and at only 99 cents, I think you’d be nuts not to grab it!
From the intro:
Getting the word out — continually — is sometimes referred to as getting publicity. It is an important component of your overall marketing plan… [I]t’s easy to get so immersed in tweeting and ‘liking’ that we forget about other online publicity opportunities, and especially offline methods of getting the word out… [W]ith the following 85 keys to generating publicity, you can expand your reach -– online and offline –- and get the word out …
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And, OK, since you’re asking so nicely, here’s one of those 85 tips:
#74 – Business cards are cheap enough to have different ones for different markets and services. Example: A writer who prepares health marketing materials for dentists and chiropractors has a business card promoting his health marketing expertise, and then a separate business card targeting attorneys, another market for him. The cards make him a specialist to people in those fields. Similarly, an author of both nonfiction health books and romance novels would do well to have two sets of business cards — one for each genre of books.
And there’s 84 more of those gems you could put to work for you right now!
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