Archive for the ‘Copywriting’ Category
Why Writing Copy for the Web is Different
Unedited Guest Article by Althea Marie Tan
Everyday, we are just deluged by copies of all kind. Often we are not conscious of it, but I guess in our little ways we subconsciously filter what copies work and what doesn’t. Personally, the ultimate test of whether a copy (as in advertising in print, radio, television or online) succeeds is if I ultimately decide to buy a product, try a service, or even pique my interest that I end up inquiring about something.
The 1-2 Punch in Writing Effective Copy for the Web
Unedited Guest Article by Althea Marie Tan
Most online instructions on how to write effective copy for the Web revolve around details and tips regarding key words, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with key words, all in an effort to jack up the chances of your site landing on the top results of search engines. These pointers, of course, are grounded on the assumption that people who go online to perform searches on engines hardly have any time to spare to click where the links go. They think that people are so pressed for time that they just look at the list of results and pick the links that appear to suit their inquiry best.
Short is Sweet
Unedited Guest Article by Althea Marie Tan
I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading extensively on a wide variety of work changed my mind. The challenge for a writer, whatever material it is that you’re doing, is to make it clear, concise, and readable. After all, the purpose of writing is to express. The simpler the language, the more people who can understand and hopefully appreciate what you write. The wider your audience, the more effective your writing becomes.
Read the rest of this entry »
Do You Know the 3 Secrets to Writing Killer Headlines?
Lots of tips out there on how to write good headlines. Too much, actually. Those who don’t need them don’t read them. And too much info confuses more than helps those who do need the assist.. If you’re in the “needs help” camp, toss everything else out. Just remember Lynn’s three, and you’re good to go! — EES
Unedited Guest Article by Lynn Baldwin-Rhoades
Why shed blood, sweat and tears over the few measly words it takes to write a headline? Here’s why. On average, eight out of ten people will read your headline. Only two out of ten will continue reading. So, the more people you lure in with a gangbuster headline, the more people keep reading:
- A blog post that that drives traffic and profit your website
- A product brochure that seals the deal on the sale
- A landing page that gets people clicking through your site
- An email subject line that spurs interest in your business
Top 7 Words to Increase Sales and Beat a Down Economy
Hmm. Copywriting food for thought. — EES
Unedited Guest Article by Leanne Hoagland-Smith
The words that you think and speak have a direct connection to your sales skills and subsequent sales results. This revelation has been revealed through many sources including emotional intelligence to the book buy*ology by Lindstrom. Consider using these words as a sales professional in your ongoing efforts to expand your business network and increase sales.
One Size Does Not Fit All When it Comes to Writing Copy
Unedited Guest Article by Karon Thackston
I shake my head every time I read one of these blanket statements. I’m amazed at how so many people still think that one size of copy still fits everyone. It’s just not true.
Here’s an example. A while back, I read, “Prospects hate being bombarded by text-heavy pages, especially on a home/landing page.” This is coming from Internet Marketing Report in relation to business-to-business (B2B) websites. I’m sorry, but I completely disagree.
Copywriting Tips – Have a Plan or Fail
Unedited Guest Article by Steven Wagenheim
A lot of people who want to become copywriters ask me the same question… “How do I get started? Where do I begin?” It is kind of daunting when you’re first starting out. You look at all these high priced copywriters and wonder how they got to where they are. Well, this article isn’t going to launch you into the big time right away, but it is going to give you a solid plan to follow in order to have any chance at all of making it to the top.
How to Measure Your Copywriting Skills
Unedited Guest Article by Ray L. Edwards
If there’s one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters. Maybe it’s the scientific part of me that says you should be able to measure just about anything. Or maybe it’s just the onslaught of new “copywriters” I’ve seen online who I honestly don’t think deserve that title. Think about any other profession, even real estate, you need to take license exams or complete some course that allows you to attach a title to your name. But for copywriting, you can take that name at will.
Copywriting With the Definitions Aside
Unedited Guest Article by Mark A. Abrahams
Copywriting is a term that is sometimes confused and not understood. Copywriting without a technical or dictionary definition allows for one to understand that it is simply written content. Copywriting could be a newsletter, article, book or other written content.
3 Pitfalls to Avoid When Writing Ad Copy
Unedited Guest Article by Anthony M. Hall
1. Perfect grammar ain’t gonna help you.
To say it simply you want to write ad copy to mimic how people speak. Now a few people out there are not exactly forgiving about this loss of grammar. They like to pick apart the prepositions, adjectives, pronouns and will let you know if you are not conforming to the rules of grammar.
My advice: Fogetaboutem
10 Secrets to Writing Stronger Headlines
Unedited Article by Ray L. Edwards
It’s simple. Your marketing message stands or falls by your headline. Your headline carries the majority of the weight in getting your prospects attention and no message gets read if the attention of the potential client isn’t won.
I have been able to increase the conversion rate of sales letters by as much as 70% and more by simply changing the headline. The same way in which newspaper editors look for the catchiest headline to place on their front pages so that people would buy their newspapers, so you must write the best headline if you expect to get your wares sold.
How to Write an SEO Optimized Blog Post?
Doesn’t look like English is the author’s main language, but he does a decent enough job of it… just needs a bit of cleaning up. Not a major deal slogging through it. Worth the effort; the advice is good. — EES
Unedited Guest Article by Samir Asher
Writing a SEO Optimized blog post holds key to a blog writer’s success. An efficient blog writing service ensures that the website is pushed up the value chain in terms of online visibility and search engine ranking. Blog copywriters must understand the pivotal role they play in the online marketing strategy.
Here are some aspects of a successful blog writing exercise.
Read the rest of this entry »
How to Become a Good Copywriter
Unedited Guest Article by Ray L. Edwards
So you want to be a copywriter. Congratulations!
Copywriting is considered one of the most essential online marketing skills that any marketer could have. Even if you have the hungriest market you still need the power of words in order to sell your product or service. There is scarcely any other area of writing where the power of the pen and the power of persuasion come together more effectively than in copy advertising.
When Great Copy Fails to Sell
Unedited Guest Article by Ray L. Edwards
If it wags its tail, eats and barks like a dog, then it must be a dog. At least so goes common wisdom. Yet I’ve reviewed many a great pieces of copywriting with all the important elements-great headline, a great open, effective bullet points, remarkable close, guarantee and offer-and yet the copy fails to sell.
Oh dear, what can the matter be?
Tame Language Makes Tame Sales
Unedited Guest Article by Ray L. Edwards
As a copywriting coach I am often called upon to review and critique my students’ sales letters. There is one common defect I come across often and it’s the use of general language where more specific words can bring the copy to life. But instead the language is often tame, hesitating and noncommittal.
Copywriting to Attract Clients and Build a Profitable Business
Unedited Guest Article by Cathy Goodwin
Learning copywriting has changed the way I write. Although my professional writing credits include print feature stories and a published book, copywriting enhanced my skills in three surprising ways. First, it forced me to think of the reader. Second, it forced me to focus on delivering benefits of what I was writing. Finally, copywriting helped me focus on results: what is the reader supposed to do?
The Quickest Way to Make Money as an Online Writer
Unedited Guest Article by Yuwanda Black
To cut right to the chase, the quickest way to make money as an online writer is become an SEO Copywriter. Why? Because there are so few who know what it is. Which is exactly why you may be wondering, “What does an SEO copywriter do? Do you need experience? Is it hard to learn? How long does it take?”
How to Avoid Tattle-Tale Copywriting
Unedited Guest Article by Ray L. Edwards
When she stepped on the scale a warning message popped out which read, “One at a time please!” So goes a local community joke from my childhood days. And it definitely beats those, “Your mama is so fat …” jokes. At least, in my book. Why? Because the statement is “showing” and not “telling”. You get the ‘fat’ joke because I didn’t just tell you that she was fat, but show you instead. And those “your mama is so fat” jokes give away the punch line at the beginning anyway. But this idea of “showing and not telling” is not just about joke telling-or joke showing-it’s one of the fundamental ‘rules’ of fiction writing that you should also apply to your copywriting.
Copywriting Tips – How to Present the Price
Unedited Guest Article by Steven Wagenheim
Just tell me how much the darn thing costs already. That’s the attitude of a lot of people. They just want to know how much the item costs as that’s solely how they’re going to make their decision as to whether or not to buy. Like it or not, some people are like that. But either way, whether it’s those folks or the ones who way other factors, presenting price in salescopy is an art. There are many ways to go about presenting price. This article will go over a few.
Copywriting Jobs – Can You Learn Copywriting Skills and Sell?
Unedited Guest Article by Angela Booth
Can YOU get copywriting jobs? Copywriters are well paid, and if you’ve been wondering whether you can learn copywriting skills and make an excellent income, we’ll discuss what you need for success in this article.
In 20 years of teaching copywriting, I’ve always said that anybody who can write a letter can write copy. This is true. Let’s see why.
Read the rest of this entry »