Archive for the ‘Ideas’ Category
7 Newsletter Writing Secrets That Will Retain More Clients
Another pretty good article to help you sell your newsletter writing and production services. Now, I don’t mean you should print out and show them the article — it’s only fair that if you do that, you include the author’s bio, which kind of defeats the purpose. Instead, use it to help you generate ideas for your own pitches and proposals to prospects. — EES
Unedited Guest Article by David Gruttadaurio
According to the Harvard Business Review, 91% of small businesses do absolutely nothing to retain their existing clients. That means only 9% of small business owners ‘get’ these facts:
- The average American business loses 50% of its customer base every 5 years.
- An existing customer spends an average of 67% more than new customers.
- It costs 7 to 9 times more to acquire a new customer than it does to retain an old one.
The “Easy” Solution to eBay’s Problems
Thinking out loud time, and on a subject that really isn’t covered by Wordpreneur’s scope, but what the hey… I’m betting this’ll be of interest to some of you at least.
How to Sell More eBooks
Despite the title, this really is a generic (and somewhat interesting) business marketing piece, not at all ebook-specific. — EES
Unedited Guest Article by Mohamed Farouk
In this article I will explain a very important concept that every seller who wants to increase his sales must know which is called subconscious mind programming.
Building Story Clips With Journals
Article by Richard Chapo
The inspiration for creative writing is one that should not be restricted. Inspiration comes in many forms and at many different times. When it does, you need to be ready to sit down and jot down your thoughts.
Half the battle with creative writing is finding those moments of inspiration. This is true whether you are writing a novel, a short story or poetry. You can set aside an hour or two to write every day and your muse may cooperate during those periods, but then again, may not. Just because inspiration comes outside of that defined period of time does not mean you shouldn’t be ready to capture the moment.
What to Do as Soon as You Get an Idea to Write About
Article by Douglas Robert
We’ve all been there before. Suddenly an idea hits you and you realize it’s valuable. “What a great idea” you proclaim. But later as you try to recall your original gem, you struggle, only to find that your original thought and enthusiasm has suddenly taken wings.
Get Paid Running Ads in Your eBooks
Thought-provoking article for you ebook publishers. Very traditional magazine-like business model. There is, however, a bit of a problem with what’s being suggested in this article. I’ll tell you what it is at the end of the piece, along with my ideas on how it could be “fixed.” In fact, you probably won’t want to miss the very last “fix” idea I describe. — EES
Why Not Use Your eBook as Advertising Space?
Article by Stu A. McLaren
Have you ever thought of using the eBooks you’ve created for more than just revenue stream? With a little creativity you can use your eBooks to generate you multiple streams of income
More specifically, you could actually make money by selling advertising space in the particular eBook that you’re creating.
Market Idea: Blogging Services for Affiliate Merchants
Lots being said and written about creating blogs to generate affiliate income. But from what I’ve seen it’s actually a somewhat rare experience to come across aff merchants (not affiliates) who use the tech and medium, let alone use them to their advantage.
Write a Book and Grow Your Business
Pretty good, short piece. Not much more that I can add to it, really, except for this: I find this info useful as a way to help sell our services to business prospects. Ghostwriting, editing/proofing, consulting… you name it, there’s an opp out there in this very area. And right now. — EES
4 Ways to Grow Your Business by Writing a Book
Article by Douglas Robert
Writing a book of your own has many benefits for the entrepreneur or small business owner. It gives you a clear and distinct advantage over competitors who haven’t taken the step to craft their own book and get it out into the marketplace.
Having a book may offer an obvious advantage to the marketing consultant or public speaker. But there’s no reason every business owner couldn’t benefit in multiple ways too. Yes you can grow your business by writing a book and sharing what you know.
Freelance Writing Isn’t the Only Way to Make Money Writing
Although I’ve trumpeted the benefits and joys of taking the freelance writing career route, I’ve also talked about many other ways writers (or writing types) can generate income… publishing online in particular. Maybe I’ve talked so much that you’ve gone deaf to my preaching. So, here, another one of your peers talking about trying a different route. — EES
Forget Freelance Writing Jobs, Build Financial Independence Writing for Yourself
Article by Lindsay Buroker
If you enjoy writing and you’re looking for a way to quit your day job or make money working from home, you’re probably looking into freelance writing. There are quite a few freelance writers out there in the blogosphere who will tell you all about how to get started finding jobs and how to manage your time and how to interface with clients and everything you can imagine related to the subject.
This article isn’t like that.
A Self-Publishing Case Study
Three reasons why I decided to post this article:
- For our interests, it’s actually quite informative, despite it being undoubtedly a promo piece for the design company.
- The work described is fairly straightforward and simple… meaning, who said you can’t take this idea and run with it, offering the same kind of service in your neck of the woods?
- This is a good example of informative PR, something that stands a much better chance of actually getting noticed and printed than the usual “company news” press release, which often can usually be best described as “stuff no one else but the company really gives a hoot about.” You can write this sort of thing, can’t you? Of course you can… and for clients. For pay.
When Will Textbook Publishers Get a Clue?
This an opportunity if I ever smelled one. Thing is, it’s quite a difficult problem to solve. But boy, jackpot for anyone who does!
Christopher Dawson, a teacher and school IT administrator who writes for ZDNet Education, in his When will textbook publishers get a clue? post, is quite right pointing out that
“K-12 book prices are outlandish; college textbooks border on criminal and publishers are moving slower than molasses in January when it comes to moving towards any sort of electronic publishing model.”
John le Carré on What to Write
Let this quote sink in and take root, and you’ll probably never want for a good story — or even article — idea ever again!
“The cat sat on the mat is not a story. The cat sat on the other cat’s mat is a story.” – JOHN le CARRÉ
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25 Ways to Write for Money. Open your eyes to a variety of ways to make money with your writing skills, many probably previously unknown to you!
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Infopreneuring Content Secrets: 4 Methods
Here’s a decent vintage Wordpreneur piece on developing content for publishing projects and products. If you’re a freelance writer, you may want to show technique #3 to prospective ghostwriting clients. — EES
Article by Stu McLaren
If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.
So the question begs itself, how do you consistently create new content?
Here are your four basic options:
myJambi = No Go
Maybe you’ve heard of an online service called myJambi. I just did through a mention on Facebook. It looked quite professionally inviting, promising a “social marketplace for services.” Subtitle: “Tap into your trusted network of friends and colleagues to buy and sell services.” Heck if I know what that means, but nevertheless, hmmmm. Membership is free, so what the hey, I joined…
Top 3 Ways to Quickly Make Money Writing
For what it’s worth, if asked and I had to guess on the three quickest ways to make money writing today (in other words, I’m too lazy to dig up or even make up actual data, and basing this purely on personal experience, observation, anecdotal evidence and good old gut feel), those three would be:
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Answers for Article/Book Ideas
Here’s another source of possible ideas for your articles, or even books… a huge one with a regular and constant supply of fresh “ideas” to boot.
Did I mention that it’s free too?
5 Dynamite Ways to Generate Ideas for Parenting Articles
Although this vintage Wordpreneur article is parenting market-centric, the tips on creatively generating even more potentially lucrative article ideas from a seed concept are universal and make this a must re-read. — EES
By Terri Pilcher
The key to selling reprints to parenting publications is the creation of dynamite ideas followed through with professional writing. Here, I’m focusing only on finding those lucrative topics.
Most topics in regional parenting publications are straightforward: finance, parenting tips, health, sports, and education. The trick is to twist them in an unusual way.
My Top 3 Quick-eBook-for-Profit Topics
This is totally unscientific, but I figure after looking at an endless stream of ebooks being sold since the 90s, one just notices things. Like answers to the question, “If I had a couple of weeks to write an ebook (or “report” — same difference) and have it ready for sale, what topics would give me the best chances of actually making a buck?”
Assuming that my motivation is absolutely, positively, nothing but totally mercenary.
Free eBook: 21 Income Streams
Found another one for you… and again, although you may find it for sale elsewhere, here it is for free. No strings!
By Joanne Mason, 21 Income Streams: Multiple Ways to Make Money Online is a good and handy reference ebook with “21 proven ways that anyone can quickly begin making money online even with a very limited start-up budget.”
IDEA: Advice Q&A Blog
I was going to write a totally new post on the idea of publishing your own Advice Q&A blog, then I remembered Wordpreneur ran a decent article on the topic (well, on advice columns) once upon a time. Here it is. Better than good enough for our purposes — just stick blog where you see column, and all will be right with the world. — EES
How Your Advice Column Can Build Loyal Readers
By Rix Quinn
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.
Advice articles first appeared several hundred years ago. Some were submitted to papers and magazines anonymously. The question-and-answer format probably appeared a little bit later.