Wordpreneur Reader 06.15.2012

Here is this week’s installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!

About 41% of Kickstarter Projects Fail [INFOGRAPHIC] (Mashable) — “Shorter Kickstarter campaigns tend to [do] better, with the average successful project lasting 38 days, compared to failed projects which averaged 43 days. Meanwhile, successful projects typically ask for around $5,487 compared to failed projects which, on average, ask for $16,365.”

Academic publishing: The essential checklist for ebook authors (Guardian) — “If ebooks are to sit along side traditional textbooks as vital learning resources, it is important to ensure they are of high quality — and to do so without compromising on digital progress.”

The Difference Between a Mediocre and a Great Website (Copyblogger) — “When most people are struggling with their blogs, they try to think about what they can do more of to improve their blogs. But what you actually need to do is think about what you can do less of to improve the blog.”

How One Introverted Author Successfully Markets His Work (Jane Friedman) — “For me the introvert-extrovert thing doesn’t apply a whole lot to online activity. What’s more introverted than sitting alone in a room and typing with the shades down? The reason that I have trouble with online marketing is a remarkable lack of self-confidence.”

The Most Annoying, Pretentious And Useless Business Jargon (Forbes) — “The next time you feel the need to reach out, touch base, shift a paradigm, leverage a best practice or join a tiger team, by all means do it. Just don’t say you’re doing it.”

The Only Blog Post Idea List You’ll Ever Need (ProBlogger) — “Cell posts: Can you divide your posts into two, like a cell divides? You might start writing a post and realize that you’re starting to talk about two different things.”

Picking Fonts for Your Self-Published Book (The Book Designer) — “[I]t might surprise you to find out that by far the best fonts for use in books are the oldest… Or, if not the oldest, the fonts based on the oldest designs for fonts, those that originated in the very beginning of book printing in the late 15th century.”

A Primer for Blogging (Chris Brogan) — “Pick an area of focus, but one that has broad sides. (Mine: helping people do digital business in a human way.)”

Self-publishing a book: 25 things you need to know (CNET) — “Against the advice of my agent, I began perusing the big self-publishing companies’ Web sites and evaluating what they had to offer. Then I started poking around blogs and message boards to get customer testimonials. What I found was a veritable minefield with roads that forked in every direction and very few clear answers.”

So you want to be an ebook superstar (Sydney Morning Herald) — “[Y]ou can get your own ebook on sale around the world in about four minutes. The real battle, however, is the same as it ever was: how do you find an audience?”

Got or know of an article or blog post you think should be shared here? Let me know.