Here is this week’s installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!
Copyright Facts Every Author Should Know (SellingBooks) — “[I]n this digital age, stealing someone’s work is easier than it has ever been. Authors may find it in their best interests to get their work copyrighted, or at the least, to learn the facts about copyright.”
Direct-To-Fan Done Right: Indy Romance Ebook Club Seduces Readers With Extras (Techdirt) — “Discover a New Love, a new romance ebook club launched by independent publisher Sourcebooks… isn’t a direct analog to Pottermore but demonstrates the reason to buy that Rowling’s store mostly lacks.”
Don’t read the last rites for hardbacks just yet (The Guardian) — “Hardbacks… have a good future… The typewriter did not eliminate the pen, nor the motorcar the horse. In the same way, hardback publishing, inheriting centuries of literary wisdom, will not be eliminated and might even flourish. There are signs that this prediction is coming to pass.”
Inside Amazon’s Idea Machine: How Bezos Decodes The Customer (Forbes) — “In officially transforming Amazon from an online bookstore that sells other stuff to a retailer — and business services provider — that once sold mostly books, [Bezos] has taken one of the original Internet bonanzas and created a success story all over again. Its stock is up 397% in the last five years.”
Leverage Yourself As An Expert by Using Social Media [Infographic] (SocialTimes) — “[I]t can be really difficult for someone who wants to make their voice heard to know which network to use. A new infographic helps explain the difference between Facebook, Twitter, LinkedIn and Google+.”
The New World of Publishing: Pricing Indie Books… Some 2012 Thoughts (Dean Wesley Smith) — “[M]y observations and studies of readers’ buying habits have lead me to believe that ebook pricing is going up and books are being accepted and bought regularly at higher prices.”
The Potential of Social Media in Driving Book Sales (dbw) — “One-in-three consumers bought a product or service due to recommendations made via social media, as reported by an analysis of US and Canadian consumer consumption habits.”
The rise of e-reading (Pew Internet) — “In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%… The rise of e-books in American culture is part of a larger story about a shift from printed to digital material.”
The Secrets Behind Content With 10,000+ Shares (BlueGlass) — “Good content is the currency of a website; it buys authority and social capital in the form of links, likes, shares and mentions. Those that do it well are heavily rewarded, and those that don’t will soon be left in the dust.”
What an e-book might really cost, for all of us (Yahoo!) — “Just why are e-books so expensive, and should they be? The knee-jerk answer to the second question is of course not. Does it make sense to pay a higher price for a digital title than for its print counterpart…”
Why book publishers must rethink mobile — or fail (Mobile Marketer) — “Although all sectors of book publishing have undoubtedly been changed by digital, children’s book publishing has been particularly strong to jump into mobile because of content that naturally fits in with interactive platforms.”
Got or know of an article or blog post you think should be shared here? Let me know.