Here is this week’s installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!
The Boomerang Effect and How to Make it Work for You (Dollars and Deadlines) — “[O]nce you’ve done a good job for someone, he or she is much more likely to offer you another assignment — without you even asking for it. It’s what I call the Boomerang Effect.”
A Definition of Author Platform (Jane Friedman) — “Platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently… But one thing that I know for sure: Editors and agents are attracted to authors who have this thing called ‘platform.’”
Free Content Isn’t Free (Utne Reader) — “The practical and moral implications of erecting a paywall are not easy to untangle. So it’s no surprise that even the big important sources like the New York Times have gone back and forth.”
How to Craft an Exciting Marketing Message… Even for a Boring Product (Copyblogger) — “I’ve come to understand that marketing a boring product or service online can actually [be] a very exciting exercise — for you, and your customers.”
Is a Business Blog Really Worth It? (Tim Peter Thinks) — “After all, starting a great blog takes some capital so that you can get a great design and a functional site, and it also takes lots of time, since you’ll need to post at least two or three blog posts a week.”
New Book Startups Focus On The Actual Buying And Selling Part (paidContent) — “Two new book-related startups that launched in beta this week seek to redefine the book buying, browsing and selling experience.”
Train Your Brain for Monk-Like Focus (Lifehacker) — “It’s important to know what’s happening in your brain when you’re focused on something and what happens when you get distracted. From there we can look at minimizing those distractions and training your brain to focus better.”
12 Steps to Blog Tour Success (The Book Designer) — “One of the best innovations in online book marketing is the blog tour, or virtual book tour… [A] blog tour allows an author to virtually visit lots of communities… likely to be interested in the author’s book.”
What to Say on Social Media – 10 Talk Worthy Topics (lkr) — “The point is to nurture a connection with like-hearted people who will love being with you & your business just because of you!”
Your Market Is a Person (Duct Tape Marketing) — “The concept of defining a target market is a bedrock kind of tool for any business. My experience, however, is that the clinical approach often taught in marketing courses seems to negate the fact that markets… are people.”
Got or know of an article or blog post you think should be shared here? Let me know.