Wordpreneur Reader 03.16.2012

Here is this week’s installment of the Wordpreneur Reader, with links to articles elsewhere I found informative and useful. Enjoy, go forth and learn, Grasshopper!

Encyclopaedia Britannica ends its print run (Yahoo!) — “‘For 244 years, the thick volumes of the Encyclopaedia Britannica have stood on the shelves of homes, libraries, and businesses everywhere… Today we’ve announced that we will discontinue the 32-volume printed edition… when our current inventory is gone.’ That inventory includes 4,000 in its warehouse — about 8,000 sets have been sold at $1,395 a pop.”

Erotic Novel You Read About In The NYT Started Out As Twilight Fan Fiction (paidContent) — “Fifty Shades of Grey, the erotic novel that has risen to the top of the NYT and Amazon bestseller lists primarily through word of mouth, started out as a piece of Twilight fan fiction posted in full on FF.net.”

Germany Trying to Cut Publishers In on Web Profits (New York Times) — “In a move aimed at helping newspapers generate new revenue from struggling online operations, the German government intends to require search engines and other Internet companies to pay publishers whose content they highlight.”

Godin to authors: You have no right to make money any more (GigaOM) — “Thanks to the rise self-publishing tools, from Amazon’s Kindle platform to Apple’s iAuthor software, anyone who wants to write a book can do so and theoretically reach an audience of millions… But this explosion of amateur authors and publishers also means a lot more competition for an audience. So how do writers make money?”

How Much Do Kindle Singles Authors Make? (paidContent) — “[H]ow is the format working for writers who don’t have the brand of a Stephen King or Jodi Picoult?”

The lessons we can learn from Kony 2012 (MarketingWeek) — “It might seem heartless and insensitive to discuss marketing when the aims and objectives of Kony 2012 are so much bigger and more important than our little discipline. And yet there is so much we can learn from the past week.”

The newsonomics of paywalls all over the world (Nieman Journalism Lab) — “By the end of this year, figure that about 20 percent of the U.S.’s 1,400-plus dailies will be charging for digital access… Suddenly it’s paywalls all around the world. We’ve moved — in a couple of years — from the question of whether to when. The big question that should be asked now: How?

Pick your monopoly: Apple or Amazon (Washington Post) — “[Apple and five leading publishers] managed to break up Amazon’s e-book monopoly and raise the price of online books by 30 to 40 percent.”

Pinterest’s First Investor Explains the Secret to the Startup’s Success (Mashable) — “‘They listened,’ Cohen said — repeatedly. The investor… constantly marveled at how Silbermann listened to advice from investors, customers and partners. ‘They were incredibly open for input. That’s really important as an instructive element for social entrepreneurs — anyone — [they were open] to those angel investors who care deeply about their success.'”

A Quick Guide to Autoblogging (Affiliate Tips) — “An autoblog is basically a blog that updates itself automatically with content. They typically pull RSS feeds from others sites and use them as content.”

Three Tips for Incorporateing Google+ Into Your SEO Strategy (Key Theory Web Design) — “While marketers aren’t sure yet exactly how Google+ is going to change the online advertising and social media promotion game, it’s certain that Google+ is a big game changer.”

The Triumph of the Co-Op Bookshop (Utne Reader) — “…vital community centers where patrons can gather, share ideas, and have grand revelations or quiet discoveries. When Buffalo Street Books in Ithaca, New York, began to fail, it tapped into the strength of its community with an inspired idea: cooperative ownership.”

Turn blog readers into super fans in 7 easy steps (Ragan) — “If you’ve been blogging for more than a few months, you have super fans. You might not know who they are, but you have them. You just have to keep an eye out. Fortunately, there some key indicators.”

Wanted: Social, Mobile and Gaming Guru (Advertising Age) — “Ad-Industry Execs Discuss the Skills They Seek When Filling the Hottest Jobs… [D]igital skills are no longer a plus but expected. Mobile and social media are the two areas most in demand. Midlevel analytics jobs are a sweet spot, and media agencies need strategists focused on loyalty and content marketing.”

What is Spec Work and Why You Should Say No (1stwebdesigner) — “Spec work means producing a piece of work for a client without any guarantee that your work will be published in any way – or will be paid for. If you think you’ve never done this before, look back…”

What is the digital future for cookbook publishers? (We Are Apps) — “Anyone who has looked at the digital cookery market knows that publishers currently face a number of huge dilemmas… The basis of most of their problems is that cookery eBooks are overpriced and poor quality and that good apps are expensive to produce and underpriced. The biggest question of all is when does a publisher step up and tackle the problem?”

Got or know of an article or blog post you think should be shared here? Let me know.