5 Things I’m Not Doing to Launch My Book—Plus What I’m Doing Instead
“The gist of all marketing advice for authors essentially boils down to: try everything and see what works. I’ve tried a lot of tactics over the last year to market my debut YA novel One Night and now that I’m launching One Love, my second novel, there are some efforts I’m not going to spend any time on.
1. I’m not cold emailing bloggers.
I wasted so much time on this when I launched One Night. I emailed countless bloggers and received very little response. We’re talking like two responses out of 100 emails sent. Talk about time not well spent.
With One Love I am only contacting bloggers who I’ve developed a relationship with over the last year via social media or who I found via Book Razor, a company that combs through blogger and reviewer profiles to create a list of readers who will probably enjoy your book. I tried Book Razor’s cheapest package to see if I could get more people to read and review One Night. I received responses the same day from several bloggers. By using the list I’ve built over the last year, it is a much more effective use of my time.
2. I’m not paying for trade reviews.
With One Night I purchased sponsored reviews from Portland Book Review and Midwest Book Review. Because it was my first book I felt I needed some industry blurb to help me market my book. Here’s the thing, though: I can’t prove that either of these reviews led to a purchase. And as a consumer, I can say that a trade review has never been a huge factor for me when it comes to deciding what books to read. They might pique my interest, but there are plenty of books that review publications like that I don’t and vice versa. For my second novel I’ll be using blurbs from the blog contacts mentioned above.”