Social Media Content Tips for Authors – What to Post
“Many people are confused about what they should say in their social media posts. Figuring out successful social media content strategies can be challenging and there is no one-size-fits-all.
Authors often ask me, ‘If I can’t always post about my own books, what am I supposed to say?’
You may remember the 80/20 rule: 80 percent of the time, you promote your colleagues, other writers, and great posts, and 20 percent of the time, you can promote your books, readings, and awards.
If you’re still feeling confused about how to best present the information you’ve curated, don’t worry. Just keep reading and you’ll learn how to write the best social media updates.
The Freedom of Just 140 Characters
On Twitter, the character limit is 140 but the first rule is to keep your tweets to 110 characters if possible. Doing so will increase your retweets simply because there will be room for the person who shares your tweet to add his or her username.
You’re probably wondering what you as an author could say. Here are some examples that cover an array of genres. All you need to add to these tweets is a URL. If you are promoting a colleague, then add a URL and a Twitter username.
- Love #Spain? Read this novel based in #Sevilla + link + name of the book
- Are you a #hiker? 7 Tips on How to Find the Best Hiking Boots + link
- Great story by +colleague’s username about overcoming #cancer
- San Francisco #Writer’s #Conference is this February +link
- Do you love reading Indie Authors? Visit http://www.indieauthornetwork.com#bibliophiles
The first tweet is a sample tweet from an author about his or her book. The second tweet would theoretically be for a writer who wrote a book about hiking or local hiking trails.
The third tweet is an example of how writers can help each other. The fourth tweet is presumably by a writer encouraging other authors to attend a conference. The fifth tweet introduces readers to other Indie authors. The hashtags in this example help readers and self-described bibliophiles to find great books to read.
You can also tweet images, quotes from your books, videos, book trailers, Amazon reviews, and information about your colleagues’ books.