What is the most effective way to engage readers?
“We asked a number of authors this question: What is the most effective way you’ve engaged with your readers? Here are their responses:
‘Developing the Book Lovers Club, a self-selecting e-mail list option offered at the end of every one of my books, has been a key part of growing my truly committed fan base. Then, I cultivate these fans with special deals, lots of fun photos, interesting and useful content, and frequent giveaways. I also meet fans in person as much as I can and engage them on a variety of social media platforms, including Instagram, Facebook, Twitter, and Pinterest. I even met a fan in person at a book expo on Oahu whom I’d met on Twitter originally, and now he is writing for my Lei Crime Kindle World.’ —Toby Neal, author of The Lei Crime Series
‘E-mail is by far the best way to directly engage with readers. I have an e-mail list where people can get a free book, and I also e-mail book reviews of other thrillers every month, with updates on my own books. I ask questions and readers reply and then I always answer all my e-mail. Yes, this can be time-consuming, but each of those people represents a proportion of readers and connecting over a few seconds can make all the difference to them remembering you and buying the next book. I also use social media, Facebook and Twitter mainly, but I find e-mail is much more personal.’ —Joanna Penn, author of Stone of Fire and How to Market a Book
‘By telling personal, unfiltered stories about my feelings, successes, and failures. Every time I am vulnerable with my audience, they respond in the greatest numbers.’ —Tim Grahl, author of Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book”