Content Pillars: New SEO Tactic Answers the Long-Form Content Question
“Once again, it’s time for marketers and SEO specialists to change our tactics. Over the last year or two, the conversation in inbound and digital marketing has shifted.
These topic-based content bundles consist of a few different parts that we’ll define so that we have a consistent set of terms to use:
- Topic Cluster: The total group of topic-specific pages connected together with hyperlinks centered around a content pillar page.
- Pillar Content/Page: The central page that acts as the launching point for your topic-based keyword. This page should contain content that addresses all of the main questions, issues or concerns a particular viewer might have.
- Cluster Content: Cluster content pages are each of the individual articles (linked to from the pillar page) that answer questions, issues or concerns in greater depth.
end HubSpot Call-to-Action Code