Free eBook Promotions Can Be Pure Gold for Authors
One lesson I learned was you needed more than a general goal of being a successful writer. Giving your work away for nothing had to have a purpose for me. I know some authors refuse to give their books away. Being a relatively new author, I needed to get my work out in the reader’s hands.
As I always do in this type of situation, I went to my HBS Author’s Spotlight Crew to find out what their goals were in giving their books away. Maybe that would set a fire under me to try it again.
Below is a summary of the experiences the Crew had by category and subtitle. Their opinions are separated into five major categories: Exposure, Sales, Reviews, Rankings and Referrals. (Over 90 successful and outstanding authors were questioned about their giveaway goals and experiences.)
According to our Crew, exposure was the leading goal for their giveaways. You know, get the word out and generate interest with readers so they will read a sample of their work.
Try a sample of my writing style
Award-winning and best-selling mystery Author Patricia McLinn @PatriciaMcLinn. She is the author of 28 novels offered this.
‘I love being able to give readers a book for free. By giving a reader a book for free, I allow the reader a chance to judge for him/herself if my voice, characters and world suit them. My goal in offering a free book or other giveaway is to provide a stress-free (especially for me) introduction to my writing … and/or to give a gift to loyal readers.’
International Best-Selling Author Luke Romyn @LukeRomyn. He writes Mystery & Thrillers, Horror, Science Fiction & Fantasy novels thought this.
‘My book giveaways are usually extremely successful, generating huge buzz for my books and large sales afterward. But even the ones that didn’t end up selling me heaps of books were beneficial in that they help get my name out there, with new people reading my words, and hopefully making fans of them for my other works.’
Bestselling Author Tara Sivec @tarasivec is the author of the Chocolate Lovers series. She said:
‘If I have to give away free books to get my name out there more, that’s okay with me. One free book could bring in five new fans when the person tells them they loved the book, and that is totally worth the price.’
San Francisco Author Chad Schimke @chadschimke writes Mystery & Thrillers. He had this opinion.
‘I have one free book that’s available on my blog and as well as a Goodread’s contest to receive a physical book sent through the mail. I think readers appreciate the free book. It often prompts them to pick up another title because they enjoyed it. My main goal in promotion is to gain visibility…’
Find new readers
Author Catherine Bybee @catherinebybee is a New York Times, USA Today and Wall Street Journal Bestselling Romance Author, said this.
‘Most of my fans come from my contemporary or time travel world. Giving readers something for free gives them the opportunity to see if they’d like my writing style in the paranormal.
I think giving away free books is a great way to find new readers. The only real drawback is for a new writer that doesn’t have more books to sell. In this case I suggest they hold off.’
Award-Winning Author Jade Kerrion @JadeKerrion writes the DOUBLE HELIX series. She offered this.
‘I’ve had one Kindle Select promotion to date, and it was for my award-winning debut novel, PERFECTION UNLEASHED. The promotion was a success… My intention was to gain traction as a debut author and to get my book into the hands of readers. If they liked it, I figured they would buy the rest of the books in the DOUBLE HELIX series.’
Mystery Author R.P. Dahlke @rpdahlke is the author The Lalla Bains mystery series. She Applauded.
‘I believe that Amazon’s KDP giveaways are the best thing that ever happened to Indie authors.’